Issue link: https://viewer.e-digitaledition.com/i/875036
Who We Are Who We Are: We believe science should learn from nature—that a product is timeless when it's renewable, and that a single fiber can make a world of difference. DuPont™ Sorona® fibers are engineered in harmony with natural designs. Derived from 37 percent annual renewable resources, the heart of every Sorona® fiber is a sustainably cultivated molecule that provides textiles with unmatched softness, stretch and durability. We know that we never have to sacrifice performance to be sustainable, or the other way around. To us, finding ways to leave a smaller footprint just comes naturally, so we do it every step of the way. To Learn More To learn more about the Sorona® story, visit us at www.sorona.com Facebook: facebook.com/SoronaFiber Twitter: @SoronaFiber Instagram: @SoronaFiber T he United States Environmental Protection Agency reported over 25 billion pounds of useable textiles are thrown away each year, equivalent to an average contribution of 70 pounds per American. To help solve this critical environmental issue, companies across the apparel industry have mobilized to offset the impact of textile waste. Some brands have raised the bar for action taken at the retailer level with commitments to responsible sourcing and materials. There have also been strides at the start of the supply chain with the introduction of recyclable and bio-based fibers created from renewable ingredients. From spinners to mills to downstream brands and retailers – it is the responsibility of all of us to do our part to create a more sustainable system for the entire lifecycle of apparel. For decades, DuPont™ has been committed to fueling textile innovation, while simultaneously adopting a series of initiatives to soften environmental impact. A major milestone in the intersection of textile innovation and sus- tainability was the development of Sorona®, a bio-based, high performance polymer containing 37 percent annual renewable plant-based ingredients. By using Sorona®, textile manufacturers can minimize their impact on the environment without sacrificing quality or performance. The science behind the performance: The molecular composition of Sorona® enables it to deliver the high-per- formance benefits, with added eco-efficiency to soften environmental impact. Products made with Sorona® comprise superior softness, stretch with enhanced recovery, durability, vibrant color, quick drying and wrinkle resistance. Mills, manufacturers and designers using Sorona® can offer consumers sustainable products that are durable, easy to care for and more gentle on the planet. Sorona® can be used in numerous apparel applications, including ready-to- wear, denim, yoga and performance wear, intimate apparel, insulation and swimwear. Intimates benefit from added softness, active outdoor and denim DuPont ™ Sorona ® DuPont ™ Sorona ® Looks to Nature to Create Performance Fiber SPECIAL ADVERTISING SECTION 44 • Textile Insight ~ September/October 2017 textileinsight.com HARVEST FEEDSTI HARVEST FEEDSTOCK SUGAR, OR GLUCOSE, IS EXTRACTED FROM THE CROPS