Issue link: https://viewer.e-digitaledition.com/i/894235
Is Your Practice Website Ready for a Makeover? BY STEVE BARRETT YOUR PROVIDER WEBSITE can convert information seekers into patients by embracing online best practices, according to PatientPop, a practice growth platform for healthcare providers. Here are a few of its recommendations: Make the page title useful. This title appears as the link in search engine results. It should include your specialty or procedure as well as the geographic region you serve. Give some details. Devote a page to each specialty or service you o€ er, providing a complete description of the service. Search engines rank detailed, information-rich pages higher in search results than they do pages with brief, shallow descriptions. Get mobile-friendly. Both Google and potential patients favor sites that provide a better experience for smart- phone users. That means optimizing your website so browsers need not scroll in multiple directions to fi nd out what you have to o€ er, nor zoom in to avoid tapping the wrong link. Introduce yourself. Post professional-grade photos of your practice and yourself so patients can feel comfortable with where they will be treated — and by whom. ■ IN AN ER A WHEN ALMOST 40 PERCENT OF ALL PEOPLE Ÿ A S WELL A S MORE THAN HALF OF MILLENNIALS Ÿ WHO NEED A MEDICAL PROFESSIONAL VE T POTENTIAL PROVIDERS ONLINE, A CONVENIENT, AT TR ACTIVE WEB PRESENCE HA S BECOME A MUST™HAVE. CORE When taking care of patients is only part of the equation, you want a top-ranked law firm. WE DO OUR JOB SO YOU CAN DO YOURS. Our team of health care attorneys have the knowledge and experience to understand the current challenges confronting physicians and health care businesses. We do what we do, so you can focus on medicine. We advise and counsel health care providers in all areas of their business: • HIPAA compliance • Fraud and abuse compliance • Employment contracts • Mergers and acquisitions • Corporate compliance for non-profits • Affordable Care Act • Employment matters, including contracts, OSHA and workers' compensation • Supplier, third-party provider and insurance provider agreements • Practice formation and operation 4775 Munson Street NW | Canton, Ohio 44718 877.876.9958 | 330.497.0700 Offices in Canton, Akron, Alliance, New Philadelphia and Sugarcreek KWGD.com M D N E W S .C O M /// M D N E W S C L E V E L A N D /A K R O N / C A N T O N 2 017 0 9