Detroit Jewish News

November 02, 2017

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48 November 2 • 2017 jn Head to Tapper's new store for the best selection of Michigan-made beer — and diamonds, too. T apper's Diamonds & Fine Jewelry took the wraps off its newest store at the Somerset Collection in Troy Oct. 21. What makes it stand out from all others? A Bridal Bar offering the largest selection of engage- ment rings in Metro Detroit (which will be celebrated at a Wedding Weekend event Nov. 10-12) — plus a bar serving Michigan-brewed beer. The 5,600-square-foot loca- tion, on the second level of the mall's north side, is also connected to Michigan's first and only Rolex shop, operated by Tapper's. "The new Rolex shop is a tribute to the timelessness and perfection of the leading Swiss watch brand, operated with [our] commitment to superior custom- er service," says Mark Tapper, the jewelry store's president. Founded in 1977, Tapper's has been offering fashion and fine jewelry, loose diamonds, engage- ment rings and luxury timepieces for four decades. The family- owned retailer is Michigan's largest direct diamond importer, employing more than 80 associ- ates at Somerset and its two other locations: Orchard Mall in West Bloomfield and Twelve Oaks Mall in Novi. Several mem- bers of the Tapper family help run the business. "Over our 40-year history, trends and styles have changed, but one thing has remained the same — our tradition of treating every visitor like family," Tapper says. "With this new location, we'll be able to provide a more personalized and engaging shop- ping experience than ever before." ROBIN SCHWARTZ CONTRIBUTING WRITER s h o p p i n g arts&life Beer & Diamonds COATS FOR THE COMMUNITY TOP: Michigan- made beers, like Space Rock Brew by Bellaire- based Short's Brewing Co., will be on hand at the Taproom. CENTER: A pair of showstopper engagement rings. LEFT: A diamond- framed gold Rolex.

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