Textile Insight

TRENDINSIGHT CONSUMER Age Group Under 25 ...................................11% 25-39 ........................................49% 40-55 ........................................32% 55+ .............................................8% Age Group Under 25 .....................................6% 25-39 ........................................61% 40-55 ........................................28% 55+ .............................................5% Age Group Under 25 ...................................12% 25-39 ........................................59% 40-55 ........................................26% 55+ .............................................4% Age Group Under 25 ...................................10% 25-39 ........................................56% 40-55 ........................................24% 55+ ...........................................10% Age Group Under 25 .....................................4% 25-39 ........................................47% 40-55 ........................................45% 55+ .............................................4% Household Income Under 55K ................................26% 55K-100K .................................32% 100K-150K ...............................21% 150K+ .......................................13% Household Income Under 55K ................................23% 55-100K....................................33% 100K-150K ...............................18% 150K+ .......................................15% Household Income Under 55K ................................25% 55K-100K .................................37% 100K-150K ...............................19% 150K+ .......................................10% Household Income Under 55K ................................28% 55K-100K .................................35% 100K-150K ...............................19% 150K+ .........................................9% Household Income Under 55K ................................20% 55K-100K .................................37% 100-K-150K ..............................26% 150K+ .......................................11% Apparel: Amount Spent $500 or Less .............................15% $500-$1,000 .............................45% $1,000-$2,000 ..........................19% $2,000-$3,000 ..........................13% $4,000+ ......................................8% Apparel: Amount Spent $500 or Less .............................24% $500-$1,000 .............................36% $1,000-$2,000 ..........................24% $2,000-$3,000 ..........................11% $4,000+ ......................................5% Apparel: Amount Spent $500 or Less .............................35% $500-$1,000 .............................39% $1,000-$2,000 ..........................16% $2,000-$3,000 ............................6% $4,000+ ......................................4% Apparel: Amount Spent $500 or Less .............................32% $500-$1,000 .............................39% $1,000-$2,000 ..........................19% $2,000-$3,000 ............................8% $4,000+ ......................................3% Apparel: Amount Spent $500 or Less .............................20% $500-$1,000 .............................44% $1,000-$2,000 ..........................20% $2,000-$3,000 ..........................12% $4,000+ ......................................4% High Mileage Runner: 25+ Miles per week (53 respondents) Medium Mileage Runner: 15-24 Miles per week (80 respondents) Low Mileage Runner: 1-14 Miles per week (147 respondents) Yoga Enthusiasts (188 respondents) Parents with Youth Athletes (127 respondents) Demographics Running the Numbers: Consumer Shopping Habits 32 • Textile Insight ~ November/December 2017 textileinsight.com Trend Insight Consumer is a feature within Textile Insight that delivers consumer research conducted on the MESH1's Platform. MESH1 collects data from a panel of active outdoor enthusiasts over the age of 18, all based in the U.S. For more information on the MESH1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711or jnott@formula4media.com. CARPE TRENDEM R unners of every stripe prioritize performance and comfort when it comes to shelling out for apparel and footwear, no matter their age, weekly mileage or what's in their wallet, according to survey results. Interesting, too, is that across the board the sweet spot for spending is in the $500 - $1,000 range annually. But runners follow very different paths when it comes to researching what to buy. According to the findings, brand websites and blogs are the top pick by high-mileage runners when looking for product information, whereas recreational runners are more likely to seek advice from magazine articles and/or feedback from friends and family prior to purchasing their athletic shoes, clothing and gear. O Q Agree Q Disagree I wear sports apparel and footwear equally between sports and non-sports activities. (%) 68% 32% 56% 44% 71% 29% 68% 32% 71% 29% High Mileage Runner Medium Mileage Runner Low Mileage Runner Yoga Enthusiast Parents with Youth Athletes I Buy Brands... ...for the statement they make about me. ...for their perfomance attributes and comfort. ...based only on price. 11% 100% 70% 70% 72% 0% 30% 30% 28% 99% 1% 97% 3% 96% 22% 78% 4% 97% 75% 25% 3% 89% 14% 86% 18% 82% 82% 18% 18% 82% High Mileage Runner High Mileage Runner High Mileage Runner Medium Mileage Runner Medium Mileage Runner Medium Mileage Runner Low Mileage Runner Low Mileage Runner Low Mileage Runner Yoga Enthusiast Yoga Enthusiast Yoga Enthusiast Parents with Youth Athletes Parents with Youth Athletes Parents with Youth Athletes

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