Running Insight

20 runninginsight.com © 2017 Formula4media LLC. Stars of the City (continued) in sales for the expo and sold more than 1,500 pair of shoes over the three day event. Other footwear brands who participated such as Altra, Saucony, On, Hoka and Skechers reported good traffic and strong business for their retail partners which included Paragon Sports and JackRabbit. But privately executives from some of those brands questioned their future participation and the viability of an expo that gives such prominence to one brand. The week leading up to the race in NYC was emotional and busy. On Halloween, a terrorist attack killed eight people on the West Side highway, less than two miles from the Javits Center, which hosted the expo. Security was tight throughout the race course and many runners and spectators, including the women's winner Flanagan, said they were inspired to participate in defiance of the attack. Some of the highlights: Gabriele Grunewald received the Special Inspiration Award at the Aktiv against Cancer lunch. Grunewald is a middle-distance runner who has been diagnosed with adenoid cystic carcinoma (ACC), a rare form of cancer found primarily in the salivary glands that occurs in 3.5 out of every million cancer patients. Grunewald has become an inspiration inside and outside the running community. Less than 24 hours after being diagnosed, she set a personal best and while undergoing treatment she is running 60 miles a week. "My defiant act is staying alive," she said upon receiving the award. "Running has helped me stay in the fight ,or as I call it staying in the race." Meb Keflezighi may have been the busiest runner in town that week. He made numerous appearances on behalf of his sponsors, including a Q&A session at Custom Performance Physical Therapy where he was interviewed by Gary Muhrcke, the winner of the first New York Marathon in 1970. Muhrcke was introduced as the winner of "the first marathon," when the emcee omitted the words "New York." "No that was Pheidippides," Muhrcke said. "I'm old but not that old." n ASSEMBLED IN THE USA WITH DOMESTIC & GLOBAL MATERIALS N O W AVA I L A B L E ! THE EXCLUSIVE COMBINATION OF STABILITY & SORBOTHANE ® • S TA B I L I T Y • C O M F O R T • P A I N R E L I E F • P E R F O R M A N C E insoles-sorbothane.com sorbothane.com 800.838.3906 Ultra PLUS PERFORMANCE INSOLE PLUS Ultra PLUS PLUS UltraPLUS-RunningInsight-Ad_r2.indd 1 10/25/17 9:28 AM

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