46 runninginsight.com © 2017 Formula4media LLC.
Adidas Eyes Lifestyle
Running as 'Big Opportunity'
Running sales rose 16 percent for the Adidas
Group in the third quarter ended September 30,
driven by 20 percent growth in footwear. North
American running sales for the Adidas brand
were up double-digit in the period as total
regional group revenues jumped 27 percent
to the equivalent of about $3.6 billion. Adidas
brand revenues were 33 percent in North
America on a currency-neutral basis.
"Honestly, running is the biggest opportunity
for us," Mark King, president of Adidas
North America told Yahoo Finance. "Not all
performance running, but lifestyle running."
"We have tremendous momentum in the mall,
sporting goods and running specialty stores.
Ultraboost, Pureboost, Alphabounce. Running
for us is really starting to be a significant
contributor to growth," he said.
Running Shorts (continued)
Adidas Alphabounce Undye for Spring 2018.
