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16 runninginsight.com © 2017 Formula4media LLC. disciplines, and even business models. Designers are at the heart of it all. This conference is an opportunity for designers to come together and solve the issues that we're facing on the front lines every day." A Community Effort Struktur Lab creates a space where designers will build valuable skills, get exposed to new materials and processes, and forge stronger relationships with partners. The keynote speaker will be Austin Kleon, the New York Times bestselling author of three il- lustrated books: "Steal Like An Artist," "Newspaper Blackout," and "Show Your Work!" His latest release is "The Steal Like An Artist Journal: A Notebook For Creative Kleptomaniacs." He speaks about creativ- ity in the digital age for organizations such as Pixar, Google, SXSW, TEDx, and The Economist. Additional speakers for Struktur Lab currently in- clude: Elizabeth McGarry, McGarry & Sons; William Gordon, Camelbak; Liana Delucca Johnson, DeluccaJ Design; Molly Kremidas, Nilit Fibers; Meghan Marsden and Nancy Trangar, Veil Intimates; Steve Richardson, Polygiene; and Bob Smith, an independent designer. Creative leaders in the design community will also be on the scene at Struktur Lab. Taylor Welden, Industrial Design at Magpul and a Senior Editor at Carryology; Julianne Gauron, Industrial Designer; Jason Belaire, Industrial Designer, Content Creator, Speaker, IDSA; and Jessica Hemmer/Hemmer Design, among others will continue networking opportuni- ties with attendees following speaker sessions and workshops for Happy Hour @ TRE and a Creative Evening @ Local Austin Venue. Forward-thinking business leaders recognize the importance of design. "Companies that don't embrace design are going to be left behind," states Rose, "and in order to embrace design, they need to understand it. Even more so, designers need to understand the value they bring to their companies and communicate that value in order to grow together." Founded by Rose and Sam Ward, Struktur is the first creative conference for the active outdoor de- sign industry, with the intent to support and nurture working at the intersection of creativity, business and entrepreneurship. Now in its fifth year, Struktur takes the profession of performance design beyond the usual focus of trend, features and function into the realm of education, leadership and storytelling. Struktur Event exists because of the strong sup- port of the design community and shared vision of the event's sponsor partners. The same now holds true for Struktur Lab @ TRE. Sponsors for the 2017 inaugural event include: Textile Insight, Concept III, NIlit, Wacom, Polygiene, driRelease, Dow, Camelbak and more. "Our sponsors and partners are instrumental in making Struktur happen and helping us bring the very best experience possible," says Rose. 'Without their involvement, Struktur wouldn't be the inspiring, collaborative event that it is!" CLICK TO REGISTER REGISTER FOR STRUKTUR LAB @ THE RUNNING EVENT NOW! The keynote speaker will be Austin Kleon, the New York Times bestselling author of three illustrated books: "Steal Like An Artist," "Newspaper Blackout," and "Show Your Work!" His latest release is "The Steal Like An Artist Journal: A Notebook For Creative Kleptomaniacs." He speaks about creativity in the digital age for organizations such as Pixar, Google, SXSW, TEDx, and The Economist.