A
didas unveiled a new campaign last week, highlighted by a women's running film, titled "Fearless AF." The campaign
features celebs and athletes, including the first woman to officially run the Boston Marathon, Kathrine Switzer; marathoner
Mary Keitany; ultramarathoner and a VP at Peloton, Robin Arzon; NYC runner, coach and art therapist, Jessie Zapo; Olympic
distance runner, Jen Rhines and supermodel Karlie Kloss. View a "Fearless AF" clip here: youtu.be/GUFIDoqJGBs
Alexa Andersen, category director for women's running at Adidas U.S. says, "This campaign is about celebrating real
women who tackle challenges head on, defy conventions, express themselves and fuel creativity in the name of sport."
Products worn by the women featured in this campaign include the UltraBOOST X All Terrain, Adidas by Stella
McCartney UltraBOOST X Parley and the brand's latest Fall/Winter 2017 women's running apparel. n
26 runninginsight.com © 2017 Formula4media LLC.
New 'AF'
Campaign From
Adidas Spotlights
Women Runners
