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ASICS' Gene McCarthy Talks Fitness & Phit America
I
n the newly released "Tracking the Fitness Movement" report by the Sports & Fitness Industry Association (SFIA), there's a Q&A
with Gene McCarthy, the group president and CEO of ASICS America. McCarthy's career includes 30-plus years of executive
experience in the sporting goods, footwear, and apparel industries with Merrell, Nike, Under Armour, Reebok, and Timberland.
Besides his years of executive experience in the industry, McCarthy's background as an athlete – an NCAA Division I track
& field All-American at Fordham University and a semi-finalist in the 1980 U.S. (track & field) Olympic Trials – gives him a
uniquely qualified perspective on fitness and the industry in general.
Here, McCarthy discusses one of the biggest issues affecting the immediate future of both the U.S. and the sporting goods
industry – physical inactivity… and what PHIT America is doing to combat physical inactivity.
The ASICS
brand message
taps into the
philosophy that
emphasizes
the correlation
between a sound
mind and a
sound body.
