New Products, Quicker Pace Deliver for Saucony
Saucony revenues grew double-digits in North America and
mid-single digits overall in the third quarter for parent Wolverine
Worldwide. The brand's North American ecommerce sales also
increased double-digits in the period ended September 30. The
revenue gains were attributed to Saucony's core franchises,
including the Guide, Cohesion and Freedom ISO, and the brand's
EVERUN cushioning system that is gaining more traction among
runners worldwide.
"Fundamentally, with Saucony, it's great new product and
probably a quicker pace of new product introductions," Wolverine
Worldwide CEO and President Blake W. Krueger told analysts
earlier this month. "So, there was an appetite for some of the
new stuff from Saucony to get in maybe a little earlier than what
we might done historically. But fundamentally, it comes down
to blocking and tackling a little bit. And simply, it's as simple as
great new product and product marketing stories."
Powerstep's PULSE
A full range of PULSE Insoles from powerstep is now available
exclusively for independent specialty retailers.
Designed for use in athletic footwear, the insoles have built-
in arch support and heel cradle, stabilize the foot and improve
alignment. This motion control, along with targeted dual-layer
42 runninginsight.com © 2017 Formula4media LLC.
Running Shorts (continued)
Saucony Guide ISO
