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out a way to incorporate a significant amount of storage without taking up a lot of space. I have had several clients over the years who were able to eliminate an off-site records storage locker by adding a few mobile shelving units into their storage rooms. Real Estate Professionals A commercial real estate professional who specializes in the health care arena is another key expert to consult for potential space-saving solutions. A knowledgeable real estate professional will also be able to recommend the right health care architect and storage specialist for a particular situation. There are many ways to remedy your practice's space issues by simply thinking outside the box. Here is a perfect example: I have a client whose practice was located up at University Hill in Syracuse, and they were looking to lease some additional space to accommodate a very large piece of cutting-edge equipment. The practice manager thought the solution would be as simple as asking the landlord for more space just down the hall. After just a few conversations, I came up with a plan for them to remain in place and reduce their operating expenses significantly. The solution was to take the billing department's space and relocate it to another building so we could renovate their space to accommodate the new equipment. It was simple math. Why not see patients and generate revenue in a space that costs $32 per square foot each year while having the staff members who send out the bills and answer the phones in another location for $14 per square foot? I was able to reduce their costs on the additional space by more than 56%. Plus, their billing department employees saved roughly $1,000 annually in parking costs since they chose a suburban location with free parking. When you calculate the total savings over the remainder of the practice's lease obligation, we are talking upwards of $100,000 in savings. It cost absolutely nothing for the practice to have me consult them on this project, because (as in most real estate transactions) the landlord at the building to which we relocated the billing department paid my commission. Health care will be an ever-evolving industry, but one thing will never change: It never hurts to ask for some free advice! Brian M. Balash, CCIM, is a licensed sales agent specializing in medical and corporate real estate at Pyramid Brokerage Company, a Cushman & Wakefield Alliance Partner with 10 offices across upstate New York. He is involved with Cushman & Wakefield's Healthcare Practice Group. The Healthcare Practice Group is a national platform of real estate professionals specializing in various sectors of the health care industry such as leasing, acquisition and disposition, and management of highly integrated, state-of-the- art medical facilities. For more information, Balash can be reached at (315) 445-8506 or bbalash@pyramidbrokerage.com. s Welcome to Crouse Radiology Associates Farah Naim, MD Dr. Naim received her undergradu- ate degree from Cornell University and her doctor of medicine from SUNY Upstate Medical University. She then completed a transitional internship at St. Raphael's Hospital at Yale New Haven Hospital. Upon completion of her residency, she stayed for fellowship in neurora- diology at Yale New Haven Hospi- tal. She is board certified in diagnostic radiology. She enjoys jogging, hiking, traveling, cooking, reading and tennis. Crouse Hospital 736 Irving Avenue Syracuse, NY 13210 470-7551 Crouse Medical Imaging Services 5000 Brittonfield Pkwy., Ste. A112 East Syracuse, NY 13057 234-4680 Thomas Chacko, MD Dr. Chacko received both his un- dergraduate degree and his doctor of medicine from the University of Pennsylvania. After concluding an internship at Pennsylvania Hospital, he completed a resi- dency at the Boston University Medical Center. He then worked a clinical fellowship in abdominal imaging and intervention at the Beth Israel Deaconess Medical Center of Harvard Medical School. He is board certified in diagnostic radiology. He also enjoys hiking, cooking and listening to music. Medical Imaging Center East 5008 Brittonfield Pkwy, Ste. 100 East Syracuse, NY 13057 234-7600 Fulton Health Center 522 South Fourth Street Fulton, NY 13069 13215 598-4740 Diagnostic Imaging Center 281 Grant Avenue Auburn, NY 13021 255-2828 Oswego Hospital 110 West 6th Street Oswego, NY 13126 349-5511 MDNEWS.COM s MD NEWS Central New York | 15