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Running The Numbers: Consumer Shopping Habits (continued)
In-Store
Salesperson
What are your main forms of sports/fitness activity? (%)
What items have you purchased in the last 6 months? (%)
Running
Technology
(Heart Rate Monitors,
Sport Watches, etc.)
Walking
Sports Accessories
(Socks, Insoles, etc.)
Magazine
Articles or Ads
Hiking
Nutrition
Supplement
Blogs
Cycling
Athletic
Shoes
Brand
Website
Swimming
Active/Sports
Apparel
Price
Comparison
Engine
Strength
Training
Social Media
Fitness
Classes
(Spin, Pilates, etc.)
In-Store
Signage,
Hang Tags
Recreational
Sports
(Tennis, Golf, etc.)
Yoga
Gear
(Yoga Mats, Outdoor
Equipment, etc.)
Friends or
Family
What is your top choice of research prior to purchasing athletic shoes, apparel, and gear? (%)
n High Mileage Runner
n Medium Mileage Runner
n Low Mileage Runner
n Yoga Enthusiasts
n Parents with Youth Athletes
n High Mileage Runner
n Medium Mileage Runner
n Low Mileage Runner
n Yoga Enthusiasts
n Parents with Youth Athletes
n High Mileage Runner
n Medium Mileage Runner
n Low Mileage Runner
n Yoga Enthusiasts
n Parents with Youth Athletes
12%
30%
18%
21% 21%
16%
17%
11% 11%
12%
18%
9%
12%
13%
16% 16%
16%
9%
11%
11%
12%
13%
9%
10%
7% 7%
9%
7% 7%
6%
6%
8%
12%
13%
12%
10% 10%
9% 9%
7% 7%
7%
8%
7%
9%
7%
11%
21%
23%
28%
24%
28%
14%
16%
15%
14%
6%
21%
10%
5%
18%
11%
18%
21%
20%
13%
9%
9%
14%
10%
9%
8%
10%
9%
13%
11%
6%
8%
5%
4%
6%
2%
0%
1%
3%
4%
11%
11%
10%
11%
13%
12% 12%
14%
13%
15%
18%
18%
18%
19%
19%
17%
18%
20%
15%
20% 20% 20%
19%
21%
21%
20%
22%
21%
22%
