Issue link: https://viewer.e-digitaledition.com/i/907660
90 runninginsight.com © 2017 Formula4media LLC. On also offers retailers hands-on help installing On-branded windows or designated On merchandising areas in a store showroom. Over six weeks last summer, for instance, On produced a pop-up shop in Brett Lamb's Fleet Feet Sports store on San Francisco's Chestnut Street. A defined space devoted entirely to On's footwear and apparel, Lamb says On produced a compelling buildout and offered generous terms on inventory to create a "crazy good" result for his store. "We had a lofty units sold goal and exceeded that," Lamb says, noting that On became the store's top-selling footwear brand during that six-week period. As a B2B relationship, Lamb appreciates On's startup mental- ity and willingness to forge mutually productive partnerships. "They are nimble, open to experimentation and it's refreshing as a retailer to work with someone so open to creativity," he says. Additionally, On has worked with its retail partners to create distinctive events like the Run to Switzerland recently hosted by Potomac River Running's Washington, D.C. store. The 5k fun run on Sept. 30, Coppetti's innovative marketing brainchild, concluded with an afterparty outside the Swiss Embassy. "We don't have the necessary connections to have a party on the lawn of the Swiss Embassy," Long says, "so this was a creative way to introduce On to our customers." It's these unique experiences and value-adds, Allemann insists, that help distinguish On with both retailers and consumers. "We take pages from the books of premium retailers in other categories because we know an upgraded experience in these times is urgently needed," Allemann says. "It takes time going consumer to consumer, retailer to retailer, but it's been worth it." On the future For On, the slow-and-steady pace has generated traction. Globally, On footwear is now available in more than 3,000 retailers across 50 countries. In Switzerland, On boasts 30 percent market share; in Germany, the world's second largest running On Cloudflyer ON (continued) Get PLM Educated: 5 Things Before You Say "Yes" to PLM A Lunch & Learn Seminar Hear directly from industry experts: Dale Bathum Founder of STM Worx Colin Israel Founder of Black Ink Strategy Whether you're looking to drive business growth or get your head above the data madness – it's time to understand how the PLM process works. Register today! http://bit.ly/CentricRunning2017 Austin Convention Center, Room 12B Wednesday, November 29 from 12:00 – 1:30 p.m. Copyright 2017 Centric Software, Inc. All rights reserved.