Issue link: https://viewer.e-digitaledition.com/i/907660
108 runninginsight.com © 2017 Formula4media LLC. stay in the game. We work hard to keep the consumer at the center of that universe and understand their expectations and where they're moving. Our effort has to be that we're important to our vendor partners and that we have a strong relationship. Then we can create stories and ideate around that. Ultimately, the consumer will decide where they want to transact." Kris Hartner, owner, Naperville Running Co. "Nike's been doing this for years. A few years ago they went to basically 40 focus retailers in run specialty and we've been one of them. People want Nike and if our customer wants it, we're going to do our best to have it. As for the direct-to- consumer side, to me, if they keep reigning in the craziness that is the Web, I'd rather see them crank that DTC number way up and dial it in, and use some of that money to do things for the specialty accounts." Sam Sato, CEO, Finish Line "Our relationship as a key strategic partner with Nike is as strong as ever and the level of our collaboration is reaching new heights. For example, our brand team has led the creative process for two of the latest innova- tions introduced by Nike — VaporMax and the Connected Jersey x NBA — allowing Finish Line to extend the global message through relevant content designed specifi- cally for our customers through our voice. We will continue to work closely with Nike to elevate the consumer experience ... across our digital properties and our new Store of Now/Flagship store designs. This supports Nike's 'Triple Double' strategy getting closer to the consumer faster and with more relevant experiences." Joey Pointer, CEO, Fleet Feet Sports "We know that the way that brands are working with us continues to evolve. They are as challenged as all of us by the chang- ing landscape and consumer behavior. The Nike brand is one of the most meaningful in the world and at their core, they are a running brand. Whatever success or chal- Nike (continued) Nike Air VaporMax Flyknit Visit booth # 1841 for more informa�on on wholesale specials & incen�ves THE NEW GENERATION OF SKIN LUBE an�-chafe | an�-blister | an�-fric�on fe e l w h at t h e b u z z i s www.sbrsportsinc.com | wholesale info: chase@sbrsportsinc.com