Trend Insight Consumer is a feature in Running Insight that delivers consumer research conducted on the MESH1's Platform. MESH1 collects data from a panel of
active outdoor enthusiasts over the age of 18, all based in the U.S. For more information on the MESH1 Platform, contact Brian Bednarek at 603-766-0957 or
brian.bednarek@mesh01.com. For information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711or jnott@formula4media.com.
CARPE
TRENDEM
R
unners of every stripe prioritize performance and comfort when
it comes to shelling out for apparel and footwear, no matter
their age, weekly mileage or what's in their wallet, according to
survey results. Interesting, too, is that across the board the sweet
spot for spending is in the $500 - $1,000 range annually. But
runners follow very different paths when it comes to research-
ing what to buy. According to the findings, brand websites and
blogs are the top pick by high-mileage runners when looking for product
information, whereas recreational runners are more likely to seek advice
from magazine articles and/or feedback from friends and family prior to
purchasing their athletic shoes, clothing and gear. l
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RUNNING THE NUMBERS:
CONSUMER SHOPPING HABITS
TRENDINSIGHT
