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J
oey Pointer isn't as much interested in a three-year or five-year plan as he is a 100-year plan.
The longtime Fleet Feet Sports executive who ascended to the CEO's post this past
summer, Pointer has turned the 41-year-old company's attention well ahead, challenging
the entire Fleet Feet enterprise to anticipate the future and act accordingly.
"Retail has never changed this fast before and will never change this slow again,"
Pointer says.
Eager to make stores "more sticky" and strengthen the Fleet Feet system for the long haul,
Pointer has overseen the debut of fit id, Fleet Feet's new in-store, digitally powered fitting experi-
ence, and quarterbacked the rollout of new corporate strategies designed to better serve franchise
EYESAHEAD
Highlighted by
the debut of its
digitally powered
fit id experience,
Fleet Feet Sports is
squarely focused
on the future.
By Daniel P. Smith
