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A
SICS America Corporation opened the
doors to its first U.S. flagship store that
features two brands in the ASICS family –
ASICS and ASICSTIGER. The new store on
Fifth Avenue in New York City is designed
to represent the brand's "Sound Mind, Sound
Body" ethos as well as unveil a new platform for the
brand to reach a wider variety of consumers.
For the first time in a brand-owned location in the
U.S., ASICS will feature a modulating showcase of
two distinct brands in its portfolio, each with its own
unique offering. ASICS footwear and apparel focuses
on performance while ASICSTIGER product draws
inspiration from the brand's Japanese heritage to take
a street-inspired approach to classic footwear and ap-
parel silhouettes.
"ASICS is proud of its unique approach to the retail
experience and our product development that focuses on
maintaining a healthy lifestyle as a whole. By combin-
ing two of our uniquely different brands, we are offering
consumers a wide range of quality performance and life-
style shoes and apparel for an array of needs – directly
addressing the shift in the way people are working out and
moving today," says Gene McCarthy, President and CEO,
ASICS America Corporation. "We are truly excited to see
how consumers respond when we bring the essence of our
brand and our heritage to the streets of New York City for
our biggest presentation of the brand yet." n
NYC Flagship Features Both ASICS and TIGER Product
Exterior of the ASICS store on Fifth Ave. in Manhattan.
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