Outdoor Insight

February 2018

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O utdoorsman Eddie Bauer invented his goose down jacket back in 1936 and ever since then insulated outer- wear has become an iconic item for the outdoor industry. The years have brought us insulation innovations rang- ing from synthetic batting and microfiber plumes to waterproof down, wool and other natural fibers, and few apparel categories continue to focus more intensely on textile innovation than the cold weather active outdoors space. Sustainability has become a must in the insulation game, with synthetic category leaders PrimaLoft and Polartec touting increasingly high percentages of post-consumer recycled fibers in their products, and European leader Thermore offering PeTA-approved vegan certification for their insulation. DuPont's renewably sourced Sorona brand and Unifi Repreve recycled fibers are teaming up to innovate a range of high-performance, eco-efficient insulation solutions. Recent trends have seen insulation materials trending thinner, lighter and more adaptable to both active and static activities. The quest for "thinsula- tion" is driving advances in both synthetic and down insulation via innovative form factors and additives. PrimaLoft Gold Insulation with Cross Core cre- ates more warmth at the same weight — or meets the need for lighter, thinner insulation that provides 30 • Outdoor Insight • February 2018 outdoorinsightmag.com J A C K E T S PERFORMANCE INSULATED TECH The Season Ahead Signals Stylish & Sustainable Options Maloja FEX Jacket, MSRP $259.

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