Outdoor Insight

to that desire for higher performance," says Ronny Petrucci, Avalanche COO. "We have always prided ourselves with offering great- looking outdoor apparel at approachable price points, and we will continue to do that. Pinnacle is a closely curated collection for customers willing to invest more for that caliber of performance and style." PrimaLoft Eco insulation, providing warmth, softness and lightweight comfort from post-consumer recycled material, runs throughout Pinnacle insulated jackets, includ- ing the Tech Blazer, Tech Shirt Jacket and the Loft Insulator Jacket. Other men's and women's styles that span from base layers, mid layers and outerwear feature Polartec Power Stretch performance-fit base fabric, Polartec Thermal Pro fleece insulation, and Polartec Power Grid's patented grid design that reduces fabric weight while increasing warmth and compressibility. ECO | Get to the Source Ecōths will source 60 percent of its Fall 2018 styles in Fair Trade Certified factories. The brand's garments feature a rugged, lived in feel, with colors inspired by natural desert tones such as clay, terracotta and brown, combined with rich earthen and ocean colors like, Aegean blues and olive greens. Ecōths will also continue their commitment to sustain- able and ethical business practices through its 3 Program, which provides three meals to one person for one day with the purchase of one garment. Since 2014, Ecōths has donated more than 300,000 meals to those in need through regional food banks. "We are proud to expand our dedication to sustainability by producing a majority of our styles in Fair Trade Certified factories," states Tom Williamson, VP–sales and mar- keting for Ecōths. "Giving back through our 3 Program and prioritizing Fair Trade is important to our brand mission and to our socially conscious consumers." Highlighted by soft and sturdy organic cotton fabrics, with unique textures and details, the Fall 2018 Collection will provide the eco-conscious outdoorsman rugged, casual styles to see him through all his adven- tures. Many of the button-ups in the collection will feature the popular microfiber Handy Cloth in the bottom of the front placket, which is used to clean glasses, camera lenses or phone screens. O 28 • Outdoor Insight • February 2018 outdoorinsightmag.com LIFESTYLE APPAREL Kari Traa Floke Long Sleeve Mountain Khakis Cache Creek Coat Avalanche Tech Shirt Jacket Icebreaker Descender Zip Mountain Equipment Noroya Overshirt Ecoths Ward LS Luvmother Aha Hoodie

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