Name Brand
57%
Never
36%
Not Very Often
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www.meshinsights.com
TM
Name Brand Not at All
Very Often
Ingredient
Sub-Brand
Somewhat
Important
Pricing Very
Important
What carries more weight in your
purchasing decision: Name Brand
of the product, the ingredient sub-
brand(s) that go into the finished
product, or pricing?
How important is performance
underwear in your snow-sports
wardrobe?
Ingredient Sub-Brand
Do you associate the
performance of the product with
the Name Brand, or with the
ingredient sub-brands?
43%
Would you pay more for a snow
sports product that is constructed
with branded materials made by a
textile ingredient supplier?
25%
5%
17%
47%
33%
44%
43%
51%
Yes
No
79%
21%
How often do you visit an
ingredient brand company's
website looking for product
information?
Ingredient
brands played
a significant role in
outdoor innovation
over the last
30 years.
Trend Insight Consumer is a feature within Outdoor Insight
that delivers research conducted on the MESH1 Platform.
MESH1 collects data from a select panel of sports enthusiasts.
For information on the Mesh1 Platform, contact Brian
Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more
information on Trend Insight Industrial Designer and how your company can
participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com.
t
B d k t 6
CARPE
TRENDEM
&EBRUARY s /UTDOOR )NSIGHT s
OUTDOORINSIGHTMAGCOM
