Issue link: https://viewer.e-digitaledition.com/i/932699
National Shoe Retailers Association America's Largest Organization Representing Independent Footwear Retailers Join NSRA WRHQMR\WKHVHEHQHÀWVRIPHPEHUVKLSDQGPRUH Visit nsra.org, or call 800-673-8446 ,PSURYLQJWKHEXVLQHVVSHUIRUPDQFHRIRXUPHPEHUVVLQFH Financial Services & Savings Opportunities Membership gives you access to programs which directly affect your bottom line. Our cost-saving member benefits include: x Bank of America Merchant Services Credit/Debit Card Processing x FedEx Shipping through PartnerShip Retail Training & Consulting The Friedman Group is the leader in retail sales training and retail management consulting. NSRA and The Friedman Group have formed a partnership to provide members access to invaluable training programs and resources at an exclusive NSRA Members-Only Rate! Shoe Retailing Today A bi-monthly industry publication featuring informative topics such as: x%HVW3UDFWLFHV%XVLQHVV0DQDJHPHQW x1H[W*HQ6XFFHVVLRQ3ODQQLQJ x+XPDQ5HVRXUFHV x,QYHQWRU\0DQDJHPHQW x0DUNHWLQJ x5HWDLO6WRUH7UDLQLQJ x6WRUH'HVLJQ(QYLURQPHQW x7HFKQRORJ\DQGPRUH NSRA OnLine %LZHHNO\HOHFWURQLFQHZVOHWWHUIHDWXULQJ x,QGXVWU\1HZV x(GXFDWLRQDO$UWLFOHV x165$0HPEHU8SGDWHV x9HQGRU3URGXFW6KRZFDVHV x%HVW3UDFWLFHVDQGPRUH Member Newsletter January 3, 2018 MEMBER UPDATES A New Look for the New Year! Making Plans for FN PLATFORM? Please Join Us! Education Conference February 11th REGISTER HERE Making plans for Atlanta Shoe Market? Please Join Us! Education Seminar February 18th Registration is managed on Atlanta Shoe Market's website: GO THERE NOW In This Issue Two Ten Disaster Relief Advisory - California Fires The Art of Personalization through Packaging American Express Will No Longer Require a Signature Brooks Running Company teams up with Superfeet and HP Geox Extends Breathable Technology to New Outerwear Graphene Running Shoes Will Hit the Market This Year PartnerShip Update: A Closer Look Increases National Shoe Travelers 5 Ways to Repurpose Your User- Exercise for the Business Mind Pantone Picks Deep Purple 'Ultra Two Ten Disaster Relief Advisory - California Fires WILD FIRE DISASTER RELIEF Two Ten provides emergency financial assistance, referral services and counseling to footwear employees and their families that have been affected by the devastating wild fires in California and surrounding areas. Call: 800-346-3210 Email: socialservices@twoten.org Apply Online: www.twoten.org We encourage you to donate to our Disaster Relief fund - 100% of the proceeds will go to help footwear families affected by this catastrophe. Every dollar helps, thank you so much for your compassion! Donate Online: www.twoten.org NSRA's Leadership Conference Discover new ways to grow your business and connect with industry leaders to discuss challenges and opportunities. Learn from nationally recognized experts who explore retail business topics and provide leadership insights. NSRA's conference is WKHODUJHVWRILWVNLQGJLYLQJDWWHQGHHVDXQLTXHRSSRUWXQLW\ WRFRQQHFWDQGQHWZRUNZLWKWRSLQGHSHQGHQWUHWDLOHUVDQGWKH vendors who support them. Next Generation Leadership Program A program that answers the needs of the next generation of leaders and their parents with cutting-edge and hands-on sessions that focus on practical solutions for JHQHUDWLRQDOWUDQVLWLRQVLQFOXGLQJ the latest business topics. GEN Retail Education Webinars Join industry professionals and NSRA in live education VHPLQDUVYLDWKHLQWHUQHWGLVFXVVLQJWRSLFVWKDWZLOOKHOS grow your business: x6DOHV7UDLQLQJ x5HWDLO)LQDQFH x6HFXULQJ/HDVHV x6XFFHVVLRQ3ODQQLQJ xDQGPRUH W EBINARS Retail Education Business Performance Report The footwear industry's only financial analysis resource for comparing expenses and revenues with national averages reported by America's leading independent footwear retailers. www.nsra.org e footwear industry's only comprehensive financial overview of independent shoe stores in the United States, providing in-depth analysis and benchmarks: t4BMFToCZHFOEFSDBUFHPSZ store and internet t0QFSBUJOHFYQFOTFT t8BHFBOETBMBSZDPTUT t0DDVQBODZFYQFOTFT t*OWFOUPSZQSPĕUNBSHJO and open-to-buy analysis t4BMFTQSPEVDUJWJUZ t1SPĕUBCJMJUZ BUSINESS PERFORMANCE REPORT 2016-2017 E-Marketing via Constant Contact -RLQWKH%XVLQHVV3DUWQHU3URJUDPZLWK&RQVWDQW&RQWDFW x165$PHPEHUVVDYHXSWRDQQXDOO\ x5HDFKFXVWRPHUVTXLFNO\LQH[SHQVLYHO\DQGIUHTXHQWO\ x'HVLJQDGVDQGQHZVOHWWHUVZLWKKXQGUHGVRIWHPSODWHV x%XLOWLQDQWLVSDPFKHFNHU x)UHHWUDLQLQJ and much more Retail Education Seminars NSRA's bi-annual educational programs are held in FRQMXQFWLRQZLWKWKHSUHPLHUVKRHVKRZVDQGDUH complimentary to attendees. They feature leading industry experts addressing 'hot' and timely issues for independent retailers. The events also RIIHUQHWZRUNLQJRSSRUWXQLWLHVZLWKRWKHU shoe retailers and vendors. /DV9HJDV19 $WODQWD*$