2018 GOLD MEDAL SERVICE AWARD SPONSORS
Nominations:
Christina Henderson: chenderson@formula4media.com
Questions:
Mark Sullivan: msullivan@formula4media.com
Sponsorship:
Jeff Nott, Publisher: jnott@formula4media.com 516-305-4711
or contact your account representative
footwearinsight.com/goldmedal
Eligibility: All independently owned shoe stores and regional chains that have
a significant shoe business. National chains are not eligible.
How to get nominated: Any industry member can nominate a store. Nominations
are evaluated and stores are then mystery shopped using a 15-step evaluation
process developed with top independent shoe store owners based on their own
training policies and programs. Mystery shopping will begin Spring 2018.
Rating Criteria: Franklin Resource Group, one of the top retail merchandising
companies in the U.S. will "mystery shop" the stores, and rate them on everything
from greeting, fitting, and checkout. Footwear Insight encourages stores to
review the criteria and share with their sales associates. Copies of the criteria
can be obtained at our website.
Notification: Stores will be contacted by e-mail before the results are published in
Footwear Insight. Selected stores will be recognized in the magazine and at an
upcoming awards ceremony. You will also receive a customized press release
that can be distributed to media in local markets and window decals that will
allow you to promote the recognition all year long and in your advertising.
THE GOLD MEDAL
SERVICE
AWARDS
2018
SIT. FIT. AND BE RECOGNIZED.
Seeking out and recognizing the independent shoe stores
for 2018 that offer the best customer service in America.
