20 • Footwear Insight ~ January/February 2018 footwearinsight.com
TRENDS
I
n case you haven't
noticed, the sock
market is surging
with an influx of
new brands and more
great product than ever
before. Two trends are
driving the market.
The outdoor influence
is dominant with the
widespread use of Merino
wool and performance
constructions evident in
many lines. The wellness
trend is also a driver.
Brands like Foot Zen and
Sockwell are serving up
medical constructions
with fashion zip: socks
that make you look and
feel good. And brands and
retailers see dollars in the
category. At a time when
shoe margins are being
squeezed from all sides,
socks represent a prime
margin opportunity.
O
FITS
The F5560 Crew length sock
with cushioned footbed has
the brand's hiking DNA.
FOOT ZEN: Foot Zen socks from Balega utilize proprietary
MedDry moisture management, providing a soft protective layer
between skin and footwear while keeping feet cool and dry.
FALKE: Ergonomic Sport System socks offer a range of styles
for endurance sports and skiing and translate that into comfort
styles, as well.
LE BENT: The Australian brand's Le Sock Snow features a Definitive
Fit System with light cushioning for comfort under the foot and on
the shin. Elasticated instep. Achilles support and memory stretch.
NEW BALANCE: The N507-1 Crew has an engineered arch for fit
and support, along with strategic cushioning and reinforced
heel and toe, as well as mesh for ventilation.
A Bullish Sock Market
