Footwear Insight

8 • Footwear Insight ~ January/February 2018 THE FOOTWEAR EYE A husband and wife team from Australia is making a major effort in America this year with their Revere brand of comfort shoes. Annie and Craig Truscott ran stores and a distribu- torship in their native Australia before developing the Revere collection in 2012. The collection features several novel approaches to comfort, including sandal designs that can accommodate custom orthotics and a concept that allows consumers to adjust the fit of the shoes to fit wider feet. Each pair of Revere sandals comes with a set of complimentary strap extensions, adding an extra half-inch of what the company calls "dis- creet adjustability" to the width. Revere has a team of eight indepen- dent reps on board who will service the brand's target of sit-and-fit retailers. "This brand connects with consum- ers, but also with the sales associates in stores," Annie tells Footwear Insight. "They know our shoes can fit the hard- to-fit customer." Revere will show at Platform and the Atlanta Shoe Show. O J oules, the British brand known for its colorful rain boots, is targeting the outdoor lifestyle apparel category in the United States. The brand has introduced its Autumn/ Winter 2018 Collection, highlighting an extensive array of rainwear, adorned with one-of-a-kind prints. Tom Joule, founder and vhief brand officer of Joules, calls the Fall 2018 collection "stylish, functional and unique." The line features hand-drawn prints inspired by vintage printed fabrics discovered at the New York Design Library, accompa- nied by flowers sketched on the side of a winding country road in Norfolk, UK. "The Woodland Floral print captures the wonder, richness, vibrancy and romance of the British countryside," says Joule. "Both these prints are interpreted across product categories, including outerwear and footwear, for a collection to ensure it meets the needs for both the unpredictable British weather, as well as the vast U.S. geographical climate." The Right as Rain collection includes waterproof hooded jackets as well as a waterproof pack away jacket that comes in an array of prints and colors. The Warm Welcome collection includes padded vests, quilted jackets and the new Woolsdale duffle coat. Both collections are designed to be worn with Joules wellies, in a range of tall, mid, short and pop-on heights in signature hand- drawn prints such as the Bircham Bloom and Woodland Floral. The collection ranges from $55 to $80 for classic styles and $89 to $165 for the premium range. O footwearinsight.com Some Joules boots feature hand-drawn prints inspired by vintage printed fabrics. Left: Stylish comfort footwear from Revere. Right: Revere's Craig and Annie Truscott. Comfort From Down Under British Invasion NOVEL APPROACH LIFESTYLE

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