34 • Sports Insight ~ February 2018 sportsinsightmag.com
of teenagers' budgets are spent
on "fashion" items, including
activewear and sneakers.
of teens rank Adidas as their
favorite apparel brand.
of teen male wallet share is
spent on food.
of teens prefer apparel brands
that are athletic.
of teens say that Amazon is their
favorite website for shopping.
of teens rank Nike as their
favorite footwear brand.
of teen female wallet share is
spent on clothing.
of female teens prefer an
athletic brand of footwear.
of teens say their next mobile
phone device purchase will be
an iPhone.
of teens rank Vans as their
favorite footwear brand.
of teen female wallet share is
spent on food.
of teen males prefer an athletic
brand of footwear.
of teen male wallet share is
spent on clothing.
of teens rank Adidas as their
favorite footwear brand.
of teens rank Nike as their favorite
apparel brand.
of teens say they use Snapchat
at least once per month, making
it the top social media choice.
Sports Insight
Extra Points
38%
22%
50%
24%
80%
22%
17%
23%
4%
33%
46%
73%
12%
88%
11%
82%
Source: Piper Jaffray Taking Stock With Teens Fall 2017 Survey.
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