V
arsity Sports owner Jenni Peters readily admits that
opening a holiday pop-up shop in a Baton Rouge,
LA, lifestyle center was a risk, albeit a calculated
one. But now, with three months of experience in
her back pocket, she's game to take the plunge again.
"After all, if you don't take a few chances in
business, you're standing still," says Peters, whose
four-store, Louisiana-based operation captured the
2017 Run for Good Award presented by Saucony at
The Running Event. In September, Fort Worth, TX-based Trademark,
owners of Perkins Rowe, an upscale shopping hub in Baton Rogue,
contacted Peters asking if Varsity Sports might be interested in a
permanent spot at the mixed-use destination.
"They especially wanted someone local," says Peters, whose
Varsity Sports Baton Rouge outlet is located about 10 miles away
from Perkins Rowe.
While Peters didn't have much interest in that overture, she did
accept Trademark's subsequent offer to run a three-month holiday
VARSITY SPORTS
'POPS UP' IN BATON ROUGE
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