Textile Insight

TRENDINSIGHT consumer textileinsight.com Consumers are increasingly aware that the jacket they wear for outdoor adventures may have a direct impact on the future of that environment. The contemporary "think before you buy" attitude is reflected in our survey. When asked "has your interest in knowing where a product is made increased in the past year," 58 percent of respondents answered "yes." Brands are driving this trend of conscious consumption: Over 70 percent of the survey panelists confirmed that a brand's social and/or environmental policies sway a purchasing decision. In other words, corporate values are a major influencer in today's shopping experience, with social media and brand websites playing a major role in communicating a company's point of view on current affairs. Based on these survey results, label reading and reacting to "buy responsible" brand messaging both look likely to gain consumer interest at retail, not only in apparel but also carrying over to the footwear category, too, in the year ahead. Survey: How (and where) Goods Are Made 24 • Textile Insight ~ March/April 2018 Yes No 27% 41% 34% Very Important Somewhat Important If you answered yes to a brand's policies swaying your decisions, how important are a brand's values to what you choose to buy? Does a brand's social and/or environmental policies sway your purchasing decision? 73% 19% 12% 7% News / Newspapers / Magazine Brand's Website Social Media Retail Sales Associate Labels / Hang Tags Not Relevant to My Purchase 30% 27% 5% Where do you learn about the brand's social or environmental policies? The panel consisted of 152 active, athletic men and women who live in the U.S, with an average age of 37. 10% 63% Yes No If you answered yes to a brand's policies swaying your decisions, would you pay more for that brand? BRAND'S POLICY

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