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RUNNING INSIGHT
by refining and evolving its franchise strategy for
male and female athletes, increasing investments
in running communities and grassroot endeavors
like the Runbase operations in Boston and Berlin
and focus on "driving the future of digital in
sport in cooperation with Runtastic.
Beyond performance running, Adidas intends
to zero in on increasing market share in its
Core business that targets more price-conscious
consumers.
In other news, Adidas, Boston Athletic
Association (B.A.A.) and The Woolmark
Company announce a partnership to create and
gift the first "Best in Class" tee, which will
be reserved only for the top 20 2018 Boston
Marathon finishers per 13 age groups.
The tee is made up of 75 percent Merino wool
and 25 percent polyamide (nylon). The exclusive
tees cannot be purchased and will be gifted the
day after the Boston Marathon on April 17. n
Running Shorts (continued)
THE RUNNING EVENT
®
2018
Exhibitor Contracts Now Available
Contact: Troy Leonard/Show Director:
tleonard@formula4media.com or 352-624-1561
or your account representative.
Conference
Trade Show
Best Store Awards
Indie 5K®
Struktur Lab @ The Running Event
• Opening Night Reception
• Sports Bra-Fitting Salon
• Retail / Vendor Speed Meeting Lunch
November 27- 30, 2018 • Austin Convention Center & Hilton Austin therunningevent.com
The Premier Conference
& Trade Show for
Running Specialty Retailers
2017 HIGHLIGHTS
