Issue link: https://viewer.e-digitaledition.com/i/976221
14 runninginsight.com © 2018 Formula4media LLC. UA Campaign Stars The Rock Shining a Light on Athletes A new year-long, global training campaign from Under Armour features Dwayne "The Rock" Johnson as well as several of the brand's athlete endorsers, including world champion sprinter Natasha Hastings. The "Will Finds A Way" campaign features Johnson introducing the stories of eight trailblazing athletes: Hastings; Olympic swim- mer Yusra Mardini; NBA point guard Dennis Smith Jr.; actress & taekwondo national champion Zoe Zhang; world champion judoka Teddy Riner; stuntwoman Jessie Graff; triathlete Johnny Agar; and boxing and gymnastics champion Javon "Wanna" Walton. To view the campaign films, go to youtube.com/UnderArmour THORLO has introduced the Experia ProLite Running Sock The new THORLO Experia ProLite Running Sock was developed as part of a strategic alliance with Next Fiber Technology and utilizes a nano-technology fiber called NanoGLIDE. THORLO says the result is a cushion platform for the foot that "virtually eliminates the chance of chafing, hot spots and blisters along with moisture build-up in a sock that is 30 percent lighter than other leading ultra-light running socks." The padding under the ball and heel is the thinnest padding the Thorlo brand has ever constructed for a runner's foot protec- tion, which THORLO claims will actually make runners faster. There are eight sections of the Experia ProLite sock frame all of which use a different yarn weave and fabric density to optimize the design for the performance requirements of distance runners focused on achieving new goals. The introduction of Experia ProLite began with a pre-release entry on Kickstarter in March. Sub-3 Marathon in Wiivv Sandals Chris Bellamy, an engineer at custom footwear company Wiivv, crossed the finish line of the Boston Marathon in 02:59:36, after running the entire 26.2 mile race in flip flops in the freezing rain. The Boston Marathon was only Bellamy's second, after running his first in Vancouver in 2017 in 2:52, in which he qualified for Boston. Bellamy and the team at Wiivv are launching the Wiivv Sandal collection this spring, and Bellamy promised to run a marathon in the sandals if the brand raised more than a half million dollars on Kickstarter for the project. (It did.) "We've reengineered every part of the traditional flip flop to design the most comfortable, optimized sandal ever created, and I've had this marathon in the back of my mind through every decision Running Shorts RUNNING INSIGHT Natasha Hastings Thorlo Experia ProLite