Issue link: https://viewer.e-digitaledition.com/i/976221
16 runninginsight.com © 2018 Formula4media LLC. we made," Bellamy says. Wiivv Sandals are custom-made using foot measurements taken from the Wiivv app. Each foot is digitally mapped using more than 200 points to understand arch contours, foot length, width and volume, and toe spacing. Wiivv then 3D prints a custom arch for each foot, places each toe thong to fit between the toes, and adjusts each strap to fit the foot. The Wiivv Sandal Collection will be avail- able to the public this May for $129. Learn more at wiivv.com. Darn Tough Vermont Official Sock of Spartan U.S. Darn Tough Vermont has partnered with Spartan, the world's largest obstacle race (OCR), becoming the Official Sock of Spartan U.S. With socks that withstand the rigorous and physically demanding OCR circuit, Darn Tough execs say the durability and comfort of their socks are an ideal match for Spartan athletes. "The perseverance and enthusiasm Spartan athletes bring to their daily workouts and race days is precisely how we approach our work at Darn Tough -- it isn't a job, it's a passion. We're inspired by these athletes and intend to provide them the best possible experience while out on the course, and that includes the best gear, like our socks," explains Courtney Laggner Marketing Manager at Darn Tough. "It's why we've been using the term 'find your tough' as we work on this collaboration," Laggner adds. "We know these athletes have it, and we know what it takes to dig really deep when you need it. That's where our socks are – they never give up." Darn Tough and Spartan are working on designing a collab sock collection that is expected to launch in early May. Fleet Feet Signs Lease in Austin Fleet Feet has signed a lease to open a store in Austin, TX, and has already begun build out. CEO Joey Pointer told Running Insight the store in the capital of the Lone Star State will feature "a distinctively different look and design than a typical Fleet Feet." Store Closing JackRabbit Sports has closed its Montvale, NJ store. Running Shorts (continued) RUNNING INSIGHT Wiivv Sandals, pictured post-race THE RUNNING EVENT ® 2018 Exhibitor Contracts Now Available Contact: Troy Leonard/Show Director: tleonard@formula4media.com or 352-624-1561 or your account representative. Conference Trade Show Best Store Awards Indie 5K® Struktur Lab @ The Running Event • Opening Night Reception • Sports Bra-Fitting Salon • Retail / Vendor Speed Meeting Lunch November 27- 30, 2018 • Austin Convention Center & Hilton Austin therunningevent.com The Premier Conference & Trade Show for Running Specialty Retailers 2017 HIGHLIGHTS