S
a ucony has a new president — and she's
already breaking new ground. Today is Anne
Cavassa's first day on the job as the president
of the Lexington, MA-based running brand.
A merchandising and marketing vet, Cavassa
comes to the firm (a division of Rockford,
MA-based Wolverine World Wide) after spend-
ing three years at Seattle-based Brooks Running, where
she most recently served as Chief Customer Experience
Officer. The exec has a deep resume at athletic and outdoor
market firms, serving as senior director of merchandising
for North America at Timberland, and GM of US retail
for Nike's Niketown stores. She also did stints at Ibex,
EMS and Reebok.
At Saucony, she is the first woman to hold the top spot
at the company in its 120 year history.
"[Anne] is a merchant, and she's really strong in design,"
said Richie Woodworth, president of the Wolverine Boston
Interview with New Saucony
President Anne Cavassa
RUNNING INSIGHT EXCLUSIVE
Focusing on Product, Branching Out and Staying Consumer Obsessed.
Anne
Cavassa is
taking over as
president at
Saucony.
2 runninginsight.com © 2018 Formula4media LLC.
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