Footwear Insight

May / June 2018

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22 • Footwear Insight ~ May/June 2018 footwearinsight.com both built on trail running chassis, with added street style thanks to a full-grain leather upper. The XPRT 3.0 Waterproof 6" boot has a Kevlar heel, eVent waterproof lining and Ortholite Imperial footbed for high energy return and decreased fatigue — perfect for the public safety professionals the brand caters to. With a new focus on the outdoor and fitness markets, the XPRT boot "can be a great casual story and also a fast-tactical look," says footwear category manager Brendan Rynne. Winery Tour, or a Likewise Casual Adventure Perfect with a pair of jeans or capris, and perhaps even topped off with a blazer, the Vionic Codie is designed for consumers who are on their feet all day, thanks to the EVA bottom and the brand's footbed technology. Its colors – built around neutrality – make it easy to match with many pieces and its style – a gore strap across the vamp – makes it simple to slide on and off. It also performs on uneven terrain. "The comfort derived from this style makes walking on cobblestone streets a breeze, as well as walking up hills or around town," says Marisa Byrne, director of product and materials for Vionic. Birkenstock's Bakki features a shearling fur collar that can be worn up or down for versatility. "Its durable outsole is great for walking and touring around in cold weather, notes Birkenstock VP–merchandising Jacqueline Van Dine. "Pair it with your favorite denim during the day or dress it up with a skirt and tights for the evening." "Jambu shoes are designed to take you from one adventure to the next seamlessly without having to change," according to Yetzalee Mazza, marketing director for Jambu & Co. The Blakely Slip On and Granada Mary Jane feature All Terra Traction, mean- ing each has a partially recycled compressed leather outsole VACATION DESTINATION Vionic Codie Birkenstock Bakki Mephisto Rainbow Smartwool Socks Jambu Blakely TRAVEL

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