Footwear Insight

24 • Footwear Insight ~ May/June 2018 footwearinsight.com for superior traction and durability. Mephisto's Emie and Margaux, which just happen to come in a wine-friendly burgundy hue, put quality, comfort and fit first. "No matter what style we are making, it is designed to be worn all day and night," notes James Rowley, CEO of Mephisto USA. Hybrid shoes, built on high-end sneaker constructions, are what keep shoppers loyal to the Mephisto brand, he says. For men, Mephisto's Rainbow in brown grain and rust nubuck offer a speed lacing system, perfect for travel. Sightseeing Jaunt Around the City Before Brunch If you're packing light, your shoes must be lightweight, versatile and neutral. The Amalie, one of the first styles from design-meets- tech venture "The Lab by Dr. Scholl's," marries performance and street style in a sporty silhouette with an anatomical insole. Luxe suede, marble-printed accents, a feminine ruffled tongue and on-trend translucent outsoles lend some chicness. "Consumers are less and less interested in one-and-done shoes that they can only wear with one or two things in their wardrobe," notes Katie Moore, design director, Dr. Scholl's. The Fila Mindbreaker 2.0 combines contemporary and heri- tage looks. The Fila team tapped into the archives to update the iconic Mindblower silhouette (a chunky running shoe with an oversized, warped logo) "for the trendsetters of tomorrow." The New Balance team is looking at what a variety of athletes are doing in terms of movement, in hopes of delivering more multifunctional products in the future. "Fresh Foam Cruz can do about anything — take it for a job or go for a light hike, and look and feel good doing it," says Kevin FitzPatrick, strategic business manager for New Balance. The Fresh Foam Cruz v2 has a bootie construction with a midfoot saddle that's quick to slip on, yet offers support for someone on their feet all day. O VACATION DESTINATION New Balance Fresh Foam Cruz v2 Dr. Scholl's Amalie Fila Mindbreaker 2.0 TRAVEL

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