Issue link: https://viewer.e-digitaledition.com/i/984827
ADVER TISEMENT John Luck, President & Merchandising Manager, Lucky Shoes "Carrying HOKA ONE ONE in our stores has enabled us to further differentiate our selection from our competitors. We love to tell brand stories, and HOKA ONE ONE has some great ones. We have built a nice business with the brand." Dillon Dardano, Store Manager, Dardano's Shoes "HOKA ONE ONE has gone from being perceived as 'that shoeT to becoming 'the shoeT for people looking for the most comfortable active/athletic shoe. HOKA ONE ONE continues to improve its fit and designs to make the brand approachable for customers with different lifestyles and foot shapes. HOKA ONE ONE has steadily become a staff favorite for providing a solution for those needs." Josh Habre, Vice President, Shoe Mill "From day one, our staff were impressed with how easy it is to sell the first pair of HOKA ONE ONETs with their uni5ue feel. They are even more impressed with the stories they heard about how the shoes changed peopleTs lives." Skip Chandler PT, CPed, Owner, Chandler's Walk Shoppe "We provide pedorthic services to a large number of physicians in our area. We discovered that they were consistently sending patients to running stores to ænd the HOKA ONE ONE brand. We 5uickly responded by bringing the brand into the store. We are very pleased with the results. They have 5uickly ælled a need, even to our general customer base, and our volume in HOKA ONE ONE is 5uickly increasing." Bryce Anderson, Founder & President, Walking Comfort "We are a newer business relative to most other sitOnOfit type stores, so when we opened our stores, we were able to select the best brands at that time without being impacted by history, legacy relationships and so on. With input from our medical partners, we brought HOKA ONE ONE in as one of our first running brands. HOKA ONE ONE 5uickly became a goOto brand for our sales staff and our referring medical partners. HOKA ONE ONE has been one of our top running brands ever since we brought it in. We look forward to continued innovation from HOKA ONE ONE to meet the needs of our channel and our customers." The HOKA ONE ONE Community ervice Award honors the specialty independent retailer that has had a positive impact on its community. "We started the award this year because we want to recogni>e those who make it part of their mission to connect with and support the people in their community," says Lori Dalaker, national sales manager for independent specialty at HOKA ONE ONE. Entrants are asked to submit examples of events they have organi>ed that reach out to the community and show their involvement in community activities. The winner will be awarded a pla5ue, a press release and a social media toolkit to help promote its community. Winners will be honored at Footwear InsightTs th Annual Gold edal ervice Awards Breakfast, which will be held in August 2018. The deadline for submissions is July 6, 2018; materials should be sent to nominations@goldmedalserviceawards.com. Enter To Win the HOKA ONE ONE Community Service Award WHAT RETAILERS ARE SAYING