July/August 2018 ~ Footwear Insight • 63
footwearinsight.com
When
shopping in
a store for
footwear,
do you like
to have
additional
style or
colors
presented
to you by
the sales
associate?
When
shopping in
a store for
footwear,
do you like
to have
accessory
options
suggested
to you
(i.e. insoles,
hosiery,
shoe care
products)?
If yes, are you inclined to make
the additional purchase with your
footwear?
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www.mesh01.com
Footwear
Specialty
Chain
Sports
Specialty
Store
Sporting
Goods
Store
Department
Store
Mass
Merchant
Agree Yes
Yes
Yes
purchase
in another
store
purchase
online
Don't
purchase
Disagree No
No
No
Do not make
add'l purchases
15%
17%
18% 18%
13%
52%
No
38%
71%
58%
15%
27%
62%
Yes
29%
48%
40%
53%
68%
32%
8%
20%
Where do you frequently buy
your footwear? (check all that apply)
I shop for my foot-
wear in one store,
and my apparel or
gear in another.
If you are shopping
for footwear in a store,
and don't find what you
want, what do you do?
CARPE
TRENDEM
Trend Insight Consumer is a feature within Footwear insight that delivers research conducted on the MESH01 Platform. MESH01 collects data
from a select panel of active enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@
mesh01.com. For more information on how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com.
When was the last
time you purchased
footwear without
trying them on?
Last
Week
Last
Month
Last
Year
Never
I always
try on
33%
23%
14%
30%
Have you ever gone
into a store to try on
footwear and then left
and purchased the
same item online?
Independent
Shoe
Store
