Footwear Insight

July / August 2018

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Page 62 of 67

July/August 2018 ~ Footwear Insight • 63 When shopping in a store for footwear, do you like to have additional style or colors presented to you by the sales associate? When shopping in a store for footwear, do you like to have accessory options suggested to you (i.e. insoles, hosiery, shoe care products)? If yes, are you inclined to make the additional purchase with your footwear? POWERED BY Footwear Specialty Chain Sports Specialty Store Sporting Goods Store Department Store Mass Merchant Agree Yes Yes Yes purchase in another store purchase online Don't purchase Disagree No No No Do not make add'l purchases 15% 17% 18% 18% 13% 52% No 38% 71% 58% 15% 27% 62% Yes 29% 48% 40% 53% 68% 32% 8% 20% Where do you frequently buy your footwear? (check all that apply) I shop for my foot- wear in one store, and my apparel or gear in another. If you are shopping for footwear in a store, and don't find what you want, what do you do? CARPE TRENDEM Trend Insight Consumer is a feature within Footwear insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ For more information on how your company can participate, contact Jeff Nott at 516-305-4711 or When was the last time you purchased footwear without trying them on? Last Week Last Month Last Year Never I always try on 33% 23% 14% 30% Have you ever gone into a store to try on footwear and then left and purchased the same item online? Independent Shoe Store

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