!UGUST s /UTDOOR )NSIGHT s
OUTDOORINSIGHTMAGCOM
POWERED BY
www.mesh01.com
When you hike on a trail, are you more
likely to wear hiking boots, trail
running shoes, or something else?
When was the last time you tried on
clothes before buying them?
When was the last time you purchased
shoes without trying them on?
Last
week
Last
week
Last
month
Last
month
Last
year
Last
year
over
2 years
Over
2 years
Never
36%
50%
58%
36%
7%
11%
3%
14%
22%
32%
11%
20%
Hiking Boots
Trail Running
Shoes
Something
Else
89%
76%
75%
11%
24%
25%
Trend Insight Consumer is a feature within Outdoor Insight that
delivers research conducted on the MESH01 Platform. MESH01
collects data from a select panel of outdoor enthusiasts. For
information on the Mesh1 Platform, contact Brian Bednarek
at 603-766-0957 or brian.bednarek@mesh01.com. For more
information on how your company can participate, contact
Jeff Nott at 516-305-4711 or jnott@formula4media.com.
CARPE
TRENDEM
Do you buy name brands
when you shop for
clothing?
Do you buy name
brands when you
shop for food?
Are you more aware
now of packaging on
the products you buy?
Yes Yes Yes No No No
