Outdoor Insight

s /UTDOOR )NSIGHT s !UGUST OUTDOORINSIGHTMAGCOM ) ENJOY THIS BECAUSE IT SHOWS THAT THEY WANT TO PUT BACK INTO THE ACTIVITIES THAT THEIR CUSTOMERS ENJOY )T ALSO SHOWS THAT THEY TRULY CARE ABOUT THE PRODUCTS THEY ARE MAKING )F YOUR SCIENCE IS SOUND AND YOU SOUND GENUINE IF YOU DONT FOR EITHER ) SCOFF AT YOU AND PUT YOU ON A YELLOW mAG LIST ) APPLAUD THE EFFORT TO HAVE CARRIED OUT THESE INITIATIVES AND MAKE A MENTAL NOTE OF SUCH ) THINK IT MIGHT BE MORE EXPENSIVE THAN IT NEEDS TO BE ) ALSO THINK THAT IT IS SOMETHING ) SHOULD SUPPORT IF ) CAN 'OOD FOR THEM AND IT MAKES ME MORE PRONE TO USE THEM OR BUY THEM )LL SUPPORT IT IF THE PRICE IS COMPARABLE 3USTAINABILITY IS EXTREMELY IMPORTANT TO ME ) PURCHASE THE MAJORITY OF MY OUTDOOR CLOTHING AND APPAREL FROM 0ATAGONIA FOR THIS REASON ) WOULD LIKE MORE BRANDS TO AS ECO FRIENDLY ) AM WILLING TO PAY THE PREMIUM PRICE FOR GEAR THAT DOESNT POLLUTE THE ENVIRONMENT 4HEY ARE SMART 4HEY ARE GOING FOR AN AUDIENCE THAT CARES 4HAT ITS WORTH THE LITTLE EXTRA MONEY TO SPEND ON IT ) SHOULD VERIFY THEIR VERACITY AND IF TRUE SUPPORT THEIR BRAND ) APPRECIATE THEIR RESPONSIBILITY AND TRIGGERS MORE INTEREST IN THE COMPANY 'REAT THEY ARE ENVIRONMENTALLY FRIENDLY BUT NOT A SELLING POINT 4HESE ITEMS TEND TO BE MORE EXPENSIVE AND PRICE IS MORE IMPORTANT ) LIKE THE FACT BRANDS ARE THINKING LONG TERM )T DRAWS ME IN )T DOESNT REALLY INmUENCE ME 4HESE ITEMS MAY COST MORE BUT IT MAY BE WORTH IT IF THEY ARE TRULY HELPING THE PLANET BUT I WONT PAY A HUGE PREMIUM FOR IT 4HAT ITS USUALLY JUST MARKETING HYPE )T IS MORE ABOUT CAUSES THE COMPANY FUNDS RATHER THAN SUSTAINABLE PRACTICES 3UCH AS INITIATIVE VERSUS A TENT MADE FROM RECYCLED CANVAS ETC ) THINK ITS A BONUS BUT WHEN IT COMES DOWN TO THE APPLICATION ) WANT THE PRODUCT TO WORK WELL WHEN ) USE IT ) WANT THE MATERIALS TO LOOK AND FEEL LIKE THEY WILL LAST ) APPRECIATE 53! MADE ITEMS ) WILL USUALLY PAY MORE FOR THOSE )TS REALLY NECESSARY FOR A COMPANY TO DO THIS ESPECIALLY AN OUTDOOR COMPANY OR THEY REALLY DONT HAVE THE CLOUT TO BE SELLING OUTDOOR GEAR )TS POORLY CONSIDERED AND TREND DRIVEN ) WILL HAVE TO RESEARCH THE PRODUCT MORE TO ENSURE THE MARKETING IS TRUE 0RODUCT MIGHT NOT LAST LONG -IGHT NOT BE A GOOD WAY TO PROTECT YOU FROM U6 LIGHT )T IS GOOD FOR THOSE WHO CARE ) DO NOT 4HIS IS PROBABLY GREENWASHING THE SAME PRODUCT THEY HAD LAST YEAR ) QUESTION WHAT IT REALLY MEANS !LSO DOES IT APPLY TO THE PACKAGING ! BRAND CLAIMING ECO AND SUSTAINABILITY INITIATIVES SHOULD EXTEND TO ITS PACKAGING AS WELL !RE THEY REALLY DOING THIS )M SKEPTICAL AT lRST DUE TO ALL THE GREENWASHING GOING ON IN ADVERTISING 7ITH A BRAND LIKE 0ATAGONIA THAT IS PROVEN TO HAVE SUSTAINABILITY INITIATIVES ) TEND TO BELIEVE THEM )T MAKES ME MORE APT TO PURCHASE FROM A COMPANY THAT VALUES SUSTAINABILITY 4HEYRE MAKING THE PRODUCTS FROM RESUED MATERIAL 'OOD FOR THEM BUT OFTEN THE PRICE POINT IS HIGHER THAN OTHER BRANDS ) WOULD LIKE TO SUPPORT BRANDS THAT GO ECOSUSTAINABLE BUT SOMETIMES CANT AFFORD TO 'OOD BUT HOW WOULD ) EVER KNOW HOW SUSTAINABLE IT TRULY IS 4HATS GOOD BUT HOW MUCH CHEAPER COULD THE PRODUCT BE ) LIKE PROGRAMS THAT FUND TREE PLANTING OR SAVING OF ANIMALS OTHER THINGS ) DONT CARE ABOUT 4HAT IT SHOWS THAT THEY ARE GIVING BACK AS OPPOSED TO ONLY BEING IT IN FOR PROlT $EPENDS ON THE MESSAGING )M ALL FOR IT UNTIL THEY GET TOO RADICAL OR INTENSE 4HEN ) TEND TO TUNE THEM OUT )T MAKES A VERY GOOD IMPRESSION ON ME AND WOULD SWAY MY DECISION SOME BUT USUALLY ISNT THE DECIDING FACTOR 7HAT METRICS ARE THEY USING 7HAT IS THEIR MOTIVATION )F INDEPENDENT RESEARCH CONlRMS THEIR INITIATIVES )M FAR MORE LIKELY TO PURCHASE THEIR PRODUCTS ) DO APPRECIATE THEIR EFFORTS BUT IT IS THE QUALITY OF THE PRODUCT THAT IS THE MOST IMPORTANT IT COINCIDES WITH WHAT )M TRYING TO BE A PART OF ) ALSO FAVOR COMPANIES THAT GIVE BACK TO PRESERVING WHAT WE ALL LOVE THE OUTDOORS )T MAKES A STATEMENT BUT DOES IT TRANSCEND THROUGH THEIR ENTIRE PRODUCT ASSORTMENT OR IS IT A STANCE TO GAIN ATTENTION TRENDINSIGHT consumer POWERED BY www.mesh01.com WHEN A BRAND MARKETS ITS ECO AND SUSTAINABILITY INITIATIVES, I THINK...

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