Issue link: http://viewer.e-digitaledition.com/i/1055891
footwearinsight.com November/December 2018 ~ Footwear Insight • 21 DANSKO HERO PRODUCT: PERRY BOOT Features: The Perry is fully waterproof and features a leather stacked heel with a graduated effect. The boot also has a removable leather-covered footbed, along with Dansko Arch technology for added support. Dansko VP–marketing Tiss Dahan describes it as "a boot ideal for wearing to work, but can translate to a dressy casual setting as well." Target Consumer: "Our customer spans across a variety of ages and our product speaks to any woman who has reached that pivotal moment where she prioritizes comfort and won't compromise style," Dahan notes. NAOT HERO PRODUCT: HELM SHOOTIE Features: The Helm has versatility as a bootie or shoe and is created with a mix of materials. As one of the only strobel construction booties on the market, it offers flexibility and strength. The shoe also has a removable cork and latex footbed. Target Consumer: "This has been one of the most requested booties by influencers. It can be worn with a dress or jeans and seems to wow both the comfort and the fashion crowds," says Ayelet Levy, president of Naot USA. The shoe also has an ageless quality, appealing both to 20-something fashionistas and middle-age women who want to be on trend without sacrificing comfort. DR. SCHOLL'S HERO PRODUCT: BOOTIES AND SPORT STYLES. PICTURED: MAYA. Features: New details and materializations for the season include Western touches and fresh patterned chop outs. "We analyze things like the weight of our shoes, the softness in compounds and linings, adding flex grooves inside the outsoles, and using EVA for our strobel boards," comments Dr. Scholl's design director, Katie Moore. This season the brand has also implemented a new heel comfort system in its flats incorporating a soft, quilted counter pocket with a natural fiber soft collar to reduce slip and improve fit. Target Consumer: "We design our shoes with the Millennial family in mind — spanning women's, men's and kids' product," notes Moore. Their choices in experiences, music or brands lend to authenticity and being together.