Issue link: http://viewer.e-digitaledition.com/i/1055891
22 • Footwear Insight ~ November/December 2018 footwearinsight.com WALDLAUFER HERO PRODUCT: LIBERTY BLACK NUBUCK Features: Ribbed rubber soles for maximum cushion, flexibility and traction. The shoe also has a removable footbed for added arch support. Target Consumer: Waldlaufer's customer demands both comfort and style. "Loafers or oxfords with thick, lightweight shock-absorbent soles tend to work well for the professional who is on her feet all day, as a teacher, hospital administrator or business person," says Bridget Kobor Curtis, national sales manager for Waldlaufer. MEPHISTO HERO PRODUCT: LADY LACE-UP Features: This Mephisto Originals style is hand made in the brand's European factories and has been going strong since 1975. Built with the brand's exclusive "Soft-Air" technology, the shoes offer comfort and breathability. Target Consumer: Without trying to be high fashion, the brand is "targeting a younger customer through social media," says Mephisto USA CEO James Rowley. "We have produced a lot of content that will resonate more with this younger audience." As technology allows for the workforce to be more remote, many younger consumers are not working in traditional office environments and as such can dress less formally and more comfortably, he explains. LIFESTRIDE HERO PRODUCT: NICOLETTE BOOTIE Features: A wide range of heel heights are a huge attraction for the brand. The Nicolette offers high-heel construction on an elegant pointy-toe last. This style features LifeStride SoftSystem technology, which map-tests for pressure points. It also features high-rebound foam, a shock absorbing heel patch, perforated sock for breathability, strong shank for stability and a flexible thermoplastic rubber outsole for more natural and easy movement. Target Consumer: She's a busy working woman with kids. She follows and is aware of trends. She's a smart shopper. "Every woman wants to be comfortable in her shoes, especially dress shoes she wears at work," comments Chris LoParco, director, product development and design. WOMEN'SCOMFORT