Footwear Insight

November / December 2018

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TRENDINSIGHT ® What's a work shoe? Anything you need — or want — it to be. While pumps, laceups and dressed-up styles may have been the workwear bywords of the past, today's playing field is as broad as the market itself. Our survey with Mesh01 asked 158 consumers ages 20 to 60 about the kinds of footwear they wore to work, and the results illuminated the sea change that's occurred and continues to occur across American workplaces. Forty-eight percent said they'd made a change in the kinds of styles they wear to work in the past five years; today, only 2 percent of respondents said the dress code at their place of employment was formal. Business casual was the name of the game for the largest share of our surveyed consumers (41 percent), but every kind of workplace attire was represented: athletic (8 percent), casual (28 percent), uniform (12 percent) and workwear (7 percent). Casual (36 percent) and athletic shoes (32 percent) comprised the largest share of workplace kicks. n The survey, conducted by MESH01, included 158 respondents, male and female, ages 20 to 60. Let The Shoes Tell The Story How often do you shop for footwear to wear to work? 1-3X per year 4-6X per year More than 6X per year 70% 20% 10% How many pairs of "work shoes" do you own? 1 pair 2-4 pairs 5-10 pairs 10-plus pairs None 13% 58% 18% 6% 6% How would you best describe the dress code at your workplace? What style of footwear do you wear to work the most? Business Formal Dress Business Casual Casual Casual Athletic Athletic Work Boot/ Shoe Uniform Other Work Wear Other 2% 18% 41% 36% 28% 32% 8% 11% 12% 4% 7% 3% 46 • Footwear Insight ~ November/December 2018 footwearinsight.com

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