Footwear Insight

November / December 2018

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Trend Insight features consumer surveys conducted on the MESH01 Platform. See more survey results: trendinsightmag.com POWERED BY www.mesh01.com Where do you primarily shop for your work footwear? Do you buy or consider buying accessories with your new shoes? Independent Shoe Stores Insoles Department Stores Hosiery Discount Stores Shoe care products Mall-Based Chain Stores Only if the salesperson suggests Sports Specialty Stores Sporting Goods Stores Online 15% 37% 32% 21% 13% 25% 4% 16% 3% 5% 27% What are the attributes you most look for in your work footwear? Comfort Style Degree of formality Durability Safety features Other 34% 26% 8% 24% 7% 1% Have you changed the kinds or styles of footwear you wear to work over the past 5 years? CARPE TRENDEM SEIZE THE TREND "I have changed brands, but have remained in athletic — mostly running sneakers." Male, 24 "I pretty much wear hiking boots or hiking shoes to work every day." Male, 38 "I still dress pretty much at the same level. May- be I've relaxed a bit and dress a little more casual." Female, 35 "Usually one black and brown to rotate." Male, 35 "I've been a teacher for 10 years. I wear the same shoes that I've always worn." Female, 32 "I wear less heels and more flat or clog-style shoes." Female, 45 "I purchase what is going to keep my feet comfortable." Female, 44 "From high heels to flats to casual to now more dress. Different offices, different dress codes." Female, 30 "More arch support. More heel comfort." Male, 26 "I started my own business. Now I wear what I want." Female, 28 "Went from business formal to business casual, dress shoes to athletic shoes." Male 27 "I used to wear heels and boots a lot more than I do now." Female, 34 48% Yes 52% No November/December 2018 ~ Footwear Insight • 47 footwearinsight.com

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