Issue link: http://viewer.e-digitaledition.com/i/1055939
TRENDINSIGHT What do you think is a game-changing innovation in recent years? POWERED BY www.mesh01.com See the complete list of consumer comments at trendinsightmag.com 28 • Sports Insight • December 2018 sportsinsightmag.com We surveyed 100 consumers. Here is what they told us. Thinner but warmer. – Male 38 Style that you can wear anywhere. – Female 52 Functionality — pockets, storage, compression in needed areas, venting in needed areas. – Female, 33 Leggings with pockets. – Female 30 Clothing that is self drying and antimicrobial and wrinkle free. – Male 31 Not sure if it is considered new, but the use of wool fabrics has been nice. – Male 36 Heating and cooling technology. – Female 31 Quick-dry cotton blends. – Female 27 The thing that I feel has been game changing in recent years is that not only do we have reactive clothing (clothing that reacts to one's body temperature), but now we also have the option to choose between wearable devices such as Fitbits and smart clothing (apparel that can track ones heart rate, etc.) – Female 31 Connection to apps. – Female 35 Older styles coming back, but more expensive than ever. – Female 21 Memory foam is the bomb! The comfort that it gives, most especially during long workouts. – Female 29 More miles out of the shoes. – Female 36 Larger toe box, treads that can tear up leaf laden hills and heel locks. – Female 45 The fact that socks are more durable and are now specially made for the left and right foot. – Male 40 The carbon fiber sole plates a few companies are doing. – Male 38 I think the materials that they make soles of the athletic shoes out of are game-changing for runners, and different sports, such as a memory foam substance incorporated in the sole for comfort and bounce or whatever is needed for a particular sport. – Female 46 Moisture wicking; Bluetooth capabilities. – Female 36 Wool socks; headlamps. – Female 48 Helmets that prevent concussions. – Female 31 Tubeless tires and hydraulic disc brakes on road bikes. – Male 40 Stay-cold headbands and towels. – Female 33 Integrated GPS and heart rate monitors in smart watches. – Male 34 Bluetooth headphones. – Female 30 "Textable" running gloves! – Female 41 The fact that you don't have to carry or attach a lot of devices to yourself. All you need is a smartwatch. – Female 35 IN FOOTWEAR ... IN SPORTS APPAREL ... IN SPORTS GEAR / ACCESSORIES ...