Issue link: http://viewer.e-digitaledition.com/i/806760
2017 V13N1 CONTENTS "Machine learning is going to have a big impact, both in its ability to provide greater business insights and its ability to improve the experience for prospects." —SAM MALLIKARJUNAN, PRINCIPAL MARKETING STRATEGIST FOR HUBSPOT AND ADVANCED DIGITAL MARKETING INSTRUCTOR AT THE HARVARD DIVISION OF CONTINUING EDUCATION Top Ways to Track the Spend True North Custom Account Manager and former hospital marketing manager Patty Montgomery shares her favorite ways to map return on investment. Leading Change from Hubspot to Harvard Sam Mallikarjunan, Principal Marketing Strategist for HubSpot and Advanced Digital Marketing Instructor at the Harvard Division of Continuing Education, talks marketing automation, technology, and more. Accelerate & ADVANCE A new SHSMD educational series teaches healthcare marketers the skills they need for success in today's ever-evolving marketing landscape. 2017 State of Healthcare Content Marketing Report Get a glimpse of the 2017 report and download the full report for the latest tips, trends, and best practices for healthcare marketers. 6 8 10 5 Editorial Advisory Board THE HEALTHCARE INSIGHT Editorial Advisory Board, made up of thought leaders in healthcare marketing and communications, provides the magazine staff with expert perspective to ensure content remains relevant and engaging. The board's guidance and support are invaluable in achieving our mission to inspire and inform the healthcare marketing community. Lisa McCluskey, MBA > Vice President, Marketing & Communications CHI Memorial Health Care System C H A T T A N O O G A , T E N N E S S E E < Susan Alcorn Senior Vice President and Chief Communications Officer Rochester (NY) Regional Health System R O C H E S T E R , N E W Y O R K < Chris Efaw Vice President, Outreach & Development Tift Regional Medical Center T I F T O N , G E O R G I A Kathy Dean > Associate Vice President/Chief Marketing & Communications Officer University of Iowa Health Care I O W A C I T Y , I O W A < Preston Gee Vice President, Strategic Marketing CHRISTUS Health I R V I N G , T E X A S Scott Stratten > President, UnMarketing Author, UnSelling: The New Customer Experience O A K V I L L E , O N T A R I O