Issue link: http://viewer.e-digitaledition.com/i/881657
22 runninginsight.com © 2017 Formula4media LLC. Brooks Gets Ready to Levitate Breaking the 2 hour marathon? Nah — Brooks wants to motivate the average daily runner with its tech-heavy new shoe. The $150 Levitate, which released to select retailers across all channels on Sept. 30, features the brand's new circular-knit Fit Knit upper and a new outsole pattern. It's also the debut of DNA Amp, a springy new PU compound wrapped in a TPU skin developed with BASF that the brand says its its most responsive and energetic yet. "This shoe is not for the top 1 percent. It's for our everyday runner who sometimes needs a little extra oomph to get out the door," said Bennett Grimes, footwear product line manager for Seattle-based Brooks. "It's extra motivation to get our the door or do one more loop on the track. It's a really fun running experience." Two colorways each for men and women released in September; a third will launch in January. And while initial distribution will be to limited doors across SRA, sporting goods and online, it will be released more broadly in spring 2018. OS1st Hires New National Sales Manager Sports medicine and compression bracing brand OS1st announced the appointment of Tommy Nason as National Sales Manager. Nason joins the company from Implus, where he served as the National Account Manager and was responsible for national key account management, new business development, sales growth, external sales team management and development and led the successful launch of the New Balance franchise accessory program. As National Sales Manager at OS1st, Nason will be responsible for the management of ING Source's national sales team. He will work closely with the Sales and Marketing team to help develop and implement new short-term and long-term sales strategies to grow the OS1st brand to achieve profitability and success goals in national markets. Additionally, Nason will manage OS1st's current national accounts, while seeking out new retail partners and opportunities within the brand's key channels and markets. Running Shorts The new Brooks Levitate is designed for the everyday runner, MSRP $150.