Issue link: https://viewer.e-digitaledition.com/i/1004186
National Shoe Retailers Association America's Largest Organization Representing Independent Footwear Retailers Join NSRA Wo HnMo\ WKHVH EHnHÀWV oI PHPEHUVKiS DnG PoUH Visit nsra.org, or call 800-673-8446 ,PSUoYinJ WKH EXVinHVV SHUIoUPDnFH oI oXU PHPEHUV VinFH Financial Services & Savings Opportunities Membership gives you access to programs which directly affect your bottom line. Our cost-saving member benefits include: x Bank of America Merchant Services Credit/Debit Card Processing x FedEx Shipping through PartnerShip Retail Training & Consulting The Friedman Group is the leader in retail sales training and retail management consulting. NSRA and The Friedman Group have formed a partnership to provide members access to invaluable training programs and resources at an exclusive NSRA Members-Only Rate! Shoe Retailing Today A bi-monthly industry publication featuring informative topics such as: x %est Practices/%usiness Management x NextGen/Succession Planning x ,nventory Management x MarNeting x Retail Store Training and more! NSRA OnLine %i-weeNly electronic newsletter featuring: x ,ndustry News x Educational Articles x NSRA Member 8pdates x 9endor Product Showcases x %est Practices and more Member Newsletter January 3, 2018 MEMBER UPDATES A New Look for the New Year! Making Plans for FN PLATFORM? Please Join Us! Education Conference February 11th REGISTER HERE Making plans for Atlanta Shoe Market? Please Join Us! Education Seminar February 18th Registration is managed on Atlanta Shoe Market's website: GO THERE NOW In This Issue Two Ten Disaster Relief Advisory - California Fires The Art of Personalization through Packaging American Express Will No Longer Require a Signature Brooks Running Company teams up with Superfeet and HP Geox Extends Breathable Technology to New Outerwear Graphene Running Shoes Will Hit the Market This Year Hobson Insurance Offers New Benefit Program for Members PartnerShip Update: A Closer Look at the 2018 FedEx and UPS Rate Increases National Shoe Travelers Encourages You to Support Your Regional Shows 5 Ways to Repurpose Your User- Generated Content Exercise for the Business Mind Pantone Picks Deep Purple 'Ultra Violet' As 2018 Color of the Year Two Ten Disaster Relief Advisory - California Fires WILD FIRE DISASTER RELIEF Two Ten provides emergency financial assistance, referral services and counseling to footwear employees and their families that have been affected by the devastating wild fires in California and surrounding areas. Call: 800-346-3210 Email: socialservices@twoten.org Apply Online: www.twoten.org NSRA's Leadership Conference Discover new ways to grow your business and connect with industry leaders to discuss challenges and opportunities. Learn from nationally recognized experts who explore retail business topics and provide leadership insights. NSRA's conference is the largest of its Nind giving attendees a uniTue opportunity to connect and networN with top independent retailers and the vendors who support them. Trends Sharing Pivotal Research Group offers monthly and Tuarterly reports of activity in the independent footwear retailing including sales margins inventory and brand and category performance. Results are anonymous and are extracted from TuicN surveys completed by participating retailers. Next Generation Leadership Program A program that answers the needs of the next generation of leaders and their parents with cutting-edge and hands-on sessions that focus on practical solutions for generational transitions including the latest business topics. GEN Retail Education Webinars Join industry professionals and NSRA in live education seminars via the internet discussing topics that will help grow your business: x Sales Training x Retail Finance x Securing Leases x Succession Planning W EBINARS Retail Education Business Performance Report The footwear industry's only financial analysis resource for comparing expenses and revenues with national averages reported by America's leading independent footwear retailers. www.nsra.org e footwear industry's only comprehensive financial overview of independent shoe stores in the United States, providing in-depth analysis and benchmarks: t4BMFToCZHFOEFSDBUFHPSZ store and internet t0QFSBUJOHFYQFOTFT t8BHFBOETBMBSZDPTUT t0DDVQBODZFYQFOTFT t*OWFOUPSZQSPĕUNBSHJO and open-to-buy analysis t4BMFTQSPEVDUJWJUZ t1SPĕUBCJMJUZ BUSINESS PERFORMANCE REPORT 2016-2017 E-Marketing via Constant Contact Join the %usiness Partner Program with Constant Contact. x NSRA members save up to annually x Reach customers TuicNly inexpensively and freTuently x Design ads and newsletters with hundreds of templates x %uilt-in anti-spam checNer Retail Education Seminars NSRA's bi-annual educational programs are held in conMunction with the premier shoe shows and are complimentary to attendees. They feature leading industry experts addressing 'hot' and timely issues for independent retailers. Las 9egas N9 Atlanta GA