30 • Footwear Insight ~ July/August 2018 footwearinsight.com
"There has been
a major shift
over the past
five years from
a more formal
sense of fashion
to more casual
and a lot of this is
being driven by
the office culture
becoming
more relaxed.
It is forcing
consumers to
purchase more
modern/hybrid
footwear to fit
their lifestyle.
This has created
a major rise in
the need for
office/dress
sneakers and
more functional
footwear.
People are now
purchasing
footwear for
more than one
end use in mind.
Instead of just an
office shoe, they
want something
that transitions
from the office to
the brewery to
even the trails.
It has forced all
footwear brands
to make design
and development
much faster and
effective."
Nikolai Christensen, head
of outdoor, Ecco
1
2
5
4
6
7
3
1. Kodiak Low-Rider Chelsea, MSRP $115. 2. American Lifestyle
Collection by Dr. Scholl's Freestep, MSRP $69.99. 3. Bearpaw Dixie,
MSRP $49.99. Ropy jute trim enhances the vacay-ready vibe of this
streamlined slip-on loafer. 4. Merrell Range AC+, MSRP $120. Has
a 3D stretch knit upper. 5. OluKai Alapa Li, MSRP $100. Men's shoe
with sporty sensibilities such as razor siped traction, a lightweight
EVA midsole and a breathable textile upper. 6. Vionic Splendid
Kani, MSRP $129.95. 7. Cougar Hint in Metallic Gold, MSRP $60.
