42 • Footwear Insight ~ July/August 2018 footwearinsight.com
"We're seeing trends
indicating that consum-
ers – millennials in
particular – want more
experiential activities,
meaning they want to be
out on trails more; fur
-
thermore, they want more
versatile products that
will work in a variety of
settings. This means not
only will demand for trail
footwear increase, but
our challenge is to meet
that demand with prod
-
uct that can perform well
in a range of settings,
from technical trails to
the pavement one takes
from their door to the
trailhead."
Gretchen Weimer, VP-product,
Hoka One One
1. Hoka One One Speedgoat 3, MSRP
$140. Features Hoka's oversize EVA
midsole with lightweight cushioning.
2. Salomon Sense Ride 2, MSRP $120.
Vibe Technology attenuates vibration for
a comfortable, smooth ride and 3D mesh
in the welded upper offers breathability.
3. The North Face Ampezzo, MSRP
$130. Designed for the "progres-
sive runner committed to the trails."
2
1
3
