Footwear Insight

July / August 2018

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On the cover: Timberland Brooklyn Side Zip Boot with AeroCore energy system, MSRP $140. Cover and above photography: Frank James 10 THE FOOTWEAR EYE Inside the Trade Wars; plus analysis of Internet Sales Tax rules; and a look at DSW's plans for kids. 28 GETTING CASUAL The "casualization of fashion" has brands relying on the old standby combo: style + comfort. 46 SOCK REPORT Tips on how to sell socks successfully. Plus, a look at key trends in materials and sock design. 50 THE BOOT BOOK The sneakerization of work and outdoor boots is the mega trend with staying power. 62 CONSUMER SURVEY Find out what footwear shoppers really want in this month's Trend Insight Consumer Survey. 66 LINES WE LIKE Our favorite versatile children's styes for 2019. Athleisure elements continue to drive trends for kids. Editorial Director Cara Griffin cgriffin@formula4media.com Editor-in-Chief Jennifer Ernst Beaudry jbeaudry@formula4media.com Senior Editor Bob McGee rmcgee@formula4media.com Contributors Nancy Ruhling Suzanne Blecher Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Advertising Jeff Gruenhut jgruenhut@formula4media.com 404-849-4156 Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Creative Director Francis Klaess Associate Art Director Mary McGann Production Brandon Christie 516-305-4710 bchristie@formula4media.com Business Manager Marianna Rukhvarger 516-305-4709 mrukhvarger@formula4media.com Subscriptions store.formula4media.com PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710 Fax: 516-441-5692 www.formula4media.com Formula4Media Publications Sports Insight Sports Insight Extra Footwear Insight Outdoor Insight Team Insight Textile Insight Trend Insight sportstyle Footwear Insight ® is a trademark of Formula4 Media, LLC, Great Neck, New York. ©2018 All rights reserved. The opinions expressed by authors and contributors to Footwear Insight are not necessarily those of the editors or publishers. Footwear Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Footwear Insight may not be reproduced in whole or in part without the express permission of the publisher. Footwear Insight is published bi-monthly: Jan/Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec Subscriptions: One year, $24.00 (U.S. Funds in the United States. All other countries, $54.00 (U.S. Funds) for surface mail. Postmaster: Send address changes to Footwear Insight, P.O. Box 23-1318, Great Neck, NY 11023 FOOTWEARINSIGHT.COM TRENDS, PERSPECTIVE & ANALYSIS • JULY/AUGUST 2018 Above: Magnum's Wild-Fire Tactical 5.0 WP, MSRP $90.

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