Issue link: https://viewer.e-digitaledition.com/i/1004186
10 • Footwear Insight ~ July/August 2018 THE FOOTWEAR EYE footwearinsight.com Adidas Outdoor Terrex Agravic BOA 3D Fit Is on its Way from Gore-Tex NEW TECH K nit footwear continues to trend upwards. And with the growth in popularity of mesh, elastic and knitted athletic footwear suitable for everyday use, W.L. Gore is pouncing on the opportunity to create a waterproof option. For Spring 2019, Gore is introducing Gore- Tex 3D Fit Footwear — a waterproof, breathable technology that contours to the shape of the foot (like a sock) and will be part of the Gore-Tex "Guaranteed To Keep You Dry" product brand. "With Gore-Tex 3D fit footwear, consumers get a shoe that more effectively contours to the shape of their foot and manufacturers get a technology that is easy to integrate into existing footwear designs," says Silke Kemmerling, product specialist for the Gore Fabrics Division. Shoes featuring the new technology are in the pipeline from Adidas Outdoor, Salomon with its custom made ME:sh shoe and Under Armour with its second generation Hovr Phantom shoe. Select brands will debut the technology in their shoes beginning in early 2019 both in-store and online. Gore-Tex 3D fit footwear will enable manufacturers to have access to a waterproof breathable insert and a three-dimensional insert will contour to the shape of the foot, ensuring a sock-like fit. O Water-Saving Performer SUSTAINABLE PERFORMANCE T rail running continues to be the fastest growing category for Adidas Outdoors, says Greg Thomsen, managing director for Adidas Outdoor. "Our footwear heritage is at the foundation of this category and enables us to leverage our decades of design and proprietary technologies." The new Terrex Agravic BOA from Adidas Outdoor for Spring 2019 is also a "water saver" according to the brand. The $170 low-profile trail runner, suited for rough terrain, uses a sock construc- tion and the BOA Closure System for a snug fit. It features Boost in the midsole for responsive cushioning and Continental rubber outsole for extraordinary grip. Also of note, it is available in a new "dope dye" col- orway, meaning that no dyeing process is needed. "Our Spring/Summer 2019 trail runners are made for technical moun- tain and trail runs where stability, flexibility and protection are needed and use sustainable features such as dope dye or ZeroDye colorways, meaning no dye in the shoe, which saves on energy and water usage," says Thomsen. O The Gore-tex 3D fit insert offers manufacturers a waterproof, breathable option that conforms to the shape of the foot.