November/December 2018 ~ Textile Insight • 43 textileinsight.com
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Is all the talk about tariffs and higher
prices on products made outside the U.S.
impacting your purchasing decisions?
Yes
18%
82%
No
With ocean plastics pollution a growing
concern, are you buying more active
apparel made with natural fibers?
58%
42%
Yes
No
Waterproof
5%
Durability
12%
Moisture
Wicking
23%
Reflective
2%
Light
Weight
6%
Breathability
17%
Comfort/
Fit
27%
Quick
Drying
3%
Temp
Regulation
3%
Consumers Say ...
"A good fit for apparel and footwear is
always a must. For athletic footwear,
good breathability is always a must
no matter the weather. For apparel,
breathability and wicking functions are
important for all four seasons. If it's a
cold weather garment I want it to be
able to breathe and wick when I heat
up, but I also want it to have some
insulation properties."
MALE / 32
"Sweat wicking. Good grip on shoes.
Comfort, always."
FEMALE / 28
What performance feature(s) in your
apparel or footwear do you rely on no
matter what the weather?
